Gruvi Weekly Digest #39 — A weekly catch up on what we found interesting at Gruvi.
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How YouTube is Becoming the New Tube | CMF Trends
YouTube slowly became an alternative to television. This insightful in-depth report looks at how TV is forced to take a cue from YouTube and keep up with its rhythm.
Stephen, Innovation Director
The UK Singles Chart Is Sluggish and Dull. Is This the Solution? | Music Business Worldwide
The Official Charts Company is taking a cue from the past to make way for new songs and new artists. What’s the urgency? 36 weeks into 2016 a grand total of only 8 songs have reached number 1 in UK Charts. A little diversity wouldn’t hurt.
Franco, Digital Designer
Alex from Groove decided to send e-mails to their whole client base in order to get feedback via Skype conversations. The results he got from it was amazing!
Mirona, Marketing Lead
Forget about less is more. It turns out the winning strategy is to invest in long tail content. A LOT of it!
Johnny, Lead Developer
Tony Zhou’s body of work speaks for itself and if you haven’t seen all his videos, be sure to take a couple hours off and just binge on them tonight. In his latest instalment, Every Frame a Painting, he explores the use of music in recent blockbusters and how bland and unmemorable the scores of those movies are as opposed to other cultural icons.
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Check out the Stickbold! approach to influencer marketing for games in our video interview:
Is your Snapchat strategy ready? Here’s why we think it should be:
What can decrease online piracy? Here’s our take: