Articles

Shark Week Cinema

Articles / Ben Johnson on 29 June 2017

See the premiere of Shark Week 2017 on the big screen. Compelling, engaging, educational content from Discovery celebrating the wonder of Sharks. Witness every detail of these powerful creatures, up close and personal, from their enormous size, beauty and impressive…
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The Separation of Church and State in Digital Marketing

Articles / Ben Johnson on 28 December 2016

How entertainment brands are mis-using digital marketing and what they should be doing instead. ‘The separation of Church and State’ in digital marketing in the realm of entertainment refers to the ‘inefficient’ separation of creative planning and execution from the process…
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