Ghostbusters- the franchise revival shot down by Twitter

Articles / Ben Johnson on 11 October 2016

The audience perspective Chris Thilk When the new Ghostbusters movie, directed by Paul Feig and featuring a cast made up of comedy powerhouses Kristen Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon, was announced, the feedback was immediate and severe.…
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Big data – the recipe for movie success?

Articles / Ben Johnson on 6 October 2016

Under the title “BigData.BigMovies. How algorithms transform the film and TV industries“, the Erich Pommer Institute and the Filmuniversitat Babelsberg Konrad Wolf organised a two day event bringing together science and industry. Mirona, our marketing lead, and Johnny, Gruvi’s lead…
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Gruvi Weekly Digest Special Edition- Paradigm Shift

Articles / Ben Johnson on 5 October 2016

Gruvi Weekly Digest #42— A weekly catch up on what we found interesting at Gruvi. Ben, CEO Why the Future of TV Isn’t TV | The Wrap “You can think TV is in terminal decline or that it’s watched by more people,…
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