Campaigns

Audience Analysis for the Movie A Prayer Before Dawn

Starting with an accurate idea of who your audiences are is absolutely vital to the success of independent film. It’s why we at Gruvi focus so much of our efforts on audience analysis with early testing of targeting and creative for…
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Ben Johnson

4 May 2018

Combining paid advertising and influencer marketing for movies. Case Study: Kidnapning (Part 3)

Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. In an earlier post we discussed the challenges for this campaign, as well as the insights we gathered to…
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Gruvi Team

28 November 2017

‘Seeing the light’- a Video Interview with Producer Regner Grasten. Movie Marketing Case Study: Kidnapning (Part 2)

Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. This was a challenging movie marketing campaign, with a complex set up and a lot of moving parts- including creating…
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Gruvi Team

21 November 2017

Combining paid advertising and influencer marketing for movies. Case Study: Kidnapning (Part 1)

Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. This was a challenging campaign, with a complex set up and a lot of moving parts. The results…
Read more
Gruvi Team

14 November 2017

A Gruvi Case Study – Shark Week

In today’s blog we’re looking at a social media marketing case study, featuring our work with CinEvents on the show Shark Week:   The Challenge Gruvi was tasked by CinEvents to help attract typical TV audiences for Shark Week into…
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Gruvi Team

7 November 2017


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