Campaigns

Does Paid Media Work for Indie Games Launches?

Tracking games sales through online advertising can be a nightmare without the right marketing and technical setup. This is why many games producers and publishers choose to focus attention and budget on PR activities and influencer outreach: The results are…
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Ben Johnson

25 August 2019

Audience Analysis for the Movie A Prayer Before Dawn

Starting with an accurate idea of who your audiences are is absolutely vital to the success of independent film. It’s why we at Gruvi focus so much of our efforts on audience analysis with early testing of targeting and creative for…
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Ben Johnson

4 May 2018

Combining paid advertising and influencer marketing for movies. Case Study: Kidnapning (Part 3)

Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. In an earlier post we discussed the challenges for this campaign, as well as the insights we gathered to…
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Gruvi Team

28 November 2017

‘Seeing the light’- a Video Interview with Producer Regner Grasten. Movie Marketing Case Study: Kidnapning (Part 2)

Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. This was a challenging movie marketing campaign, with a complex set up and a lot of moving parts- including creating…
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Gruvi Team

21 November 2017

Combining paid advertising and influencer marketing for movies. Case Study: Kidnapning (Part 1)

Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. This was a challenging campaign, with a complex set up and a lot of moving parts. The results…
Read more
Gruvi Team

14 November 2017


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