Chat Bots — Silent Videos — The New Bond — Lessons from Buffer — The Troubles of Fandom

Ben Johnson on 2 June 2016

Gruvi Weekly Digest #31 — A weekly catch up on what we found interesting at Gruvi.This week’s news makes us think that everybody is exploring changes, everybody is trying to become more productive, more efficient, or aiming to fix something. But overall, it’s about how various sides of social media are shaping business and entertainment- whether it’s through chat bots or through redefining the rules of fandom.

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Ben, CEO

One month in: What CNN has learned from Facebook Messenger bots via Digiday

Chat bots are headed for world domination and a newfound hope for publishers. Digiday published an account of the first month of CNN experimenting this tool.

Matt, Operations Lead

85 percent of Facebook video is watched without sound via Digiday

85% of Facebook Video is watched without sound. This is mostly fine; users seem happy to consume content silently. In some spaces this is preferred, for example when commuting on a busy train or listening to music via another app.

Mirona, Gruvi’s Go Getter

Why Daniel Craig Will Return as James Bond via Indiewire

 

This past week everybody (and their mothers!) seems to be concerned with who’s going to be the next Bond. According to this article, we all need to take a break- we’re most likely going to get another does of Daniel Craig and there’s not much anybody can do about it.

Franco, Digital Designer

Lessons We Learned from Our Biggest UX and Design Mistakes via sixrevisions.com

In this article, Leo Widrich and Tom Moor show the obstacles and mistakes during the process of developing Buffer, a tool that helps makes managing various social media platforms more efficient.

Johnny, Lead Developer

Fandom Is Broken via birthmodiesdeath.com

Devin Faraci explores the extremes of fandom and its relationships with creators on social media, in light of recent reactions to updates to fan favourites that ranged from mild outrage to elaborate death threats.

Read our report on the pros and cons of Screening Room:

Movies Should Be Seen — How Screening Room Is Challenging the way Hollywood works

Check out the what we have learned about audience targeting in one of our recent campaigns:

Know Thy Audience: Marketing the Horror Film IT FOLLOWS


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