Choosing what to watch may not be as easy as you think! So we created a Facebook Messenger chatbot for cinemas that combines AI and film metadata to make the movie going experience even easier.
Picking a movie
Most people make up their mind about going to a cinema within a 48 hour period. There may have a movie in mind that drives this decision but just as common is the behaviour of turning up at the venue and deciding what to watch. This is because group decision-making highly influences movie choices. The fact that someone else in the group wanted to see a particular movie (55%) was found to be almost as important to in the decision process as the movie’s storyline (57%).
From our work with the International Showtimes API we felt there was a gap in the market as most searches for film involve:
- Having a film in mind from marketing, word of mouth, etc.;
- Looking for it in online to investigate more about the title;
- Then moving into planning to see when and where it’s on.
Over 90% of of ‘whats on and when’ searches happen via the internet. A cinema chatbot with an AI dedicated to helping you find great films that’s integrated with powerful platforms like Facebook Messenger, Twitter, etc. provides brands with new and exciting ways of communicating with customers. Such technology provides useful, timely information that is tailored to them.
If you look at the demographics, timely responses seem to be the way to go with younger audiences. Chatbots in general (and Facebook Messenger chatbots in particular) are a great way to potentially reach them.
Why a chatbot?
That’s why we launched the Gruvi Movies Facebook Messenger chatbot experience. It helps cinema brands build better relationships with their digital audiences.
We have already successfully white labeled and launched with the ODEON Cinemas Chatbot in the UK. The bot can help with basic customer support queries on top of helping users find movies and when & where they are playing.