The Trump Brand // An Acting Career in Movie Types // Optimising Video Ads for Digital // The Value of Books // Around the Web Ads

Ben Johnson on 2 November 2016

Gruvi Weekly Digest #45— A weekly catch up on what we found interesting at Gruvi.


Ben, CEO

5 charts: Donald Trump’s damaged brand, by the numbers | Digiday

There is little room for bullshit in numbers like these. In today’s connected world, what you say you do what and you actually do are only becoming easier to analyse.

Mirona, Marketing Lead

The Three Types Of Emily Blunt Movies | Five Thirty Eight

A little number crunching shows us where Emily Blunt has been and where she should go next to keep growing her career.

stephen

Stephen, Innovation Director

Google Ran Secret Video Ad Experiments and Here’s What It Found | Ad Age

Converting video made for TV to digital is trickier than it sounds. YouTube’s recent test showcases just some ways that video can be optimised for greater digital consumption.

 

Franco, Digital Designer

Bookish fools | Aeon

“Today, the sophisticated consumer of digital text competes for cultural affirmation with the reader of physical books, but which performance of reading ought to be valued most?”

Johnny, Lead Developer

Publishers Are Rethinking Those ‘Around the Web’ Ads | NY Times

If you’re like me, you’ve been disgusted, mildly amused or both by those links at the bottom of web articles, claiming to be from “around the web”. If you’re like me, you had no idea how much revenue they make the publishers who host them, nor how shady some of those ads were.


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