Data Shock — Paint Drying — Internet Addiction — Ad Bubble — The Theory of Relativity
Gruvi Weekly Digest #7 — A weekly catch up on what we found interesting at Gruvi.
This week, it’s all relative. From programmatic, down to internet addiction, there are always two sides to each coin. The future of online advertising is equally relative, as it seems to be adding up to an unsustainable bubble. And they will most likely find it relatively boring, but it looks like the members of the British Board of Classification will soon be watching paint drying on a brick wall for several hours. If all of this makes you crave some certainty it might help to know that Einstein’s General Theory of Relativity continues to apply, 100 years since its discovery.
The future is programmatic and it’s supposed to be making everyone’s lives easier. Only trouble with this assumption is that in the majority of cases it’s not. Matching systems and routines in this nascent part of the industry is leading to Data Shock.
One man puts crowdfunded money where his mouth is to fuel his feud with the British Board of Classification. Unhappy with the prices charged by the BBFC to classify a movie (especially strenuous for indie filmmakers on a budget), Charlie Lyne decided to have the censors watch paint dry for as long as possible. At the time of this writing, runtime was almost eleven hours.
Schulson thinks that we are all too quick to find blame with ourselves when it comes to being addicted to the internet. Like with other addictions, he argues that it might be that all our will power can’t make up for websites that are purposefully designed to get us hooked.
It’s always a joy to read Cegłowski (the founder of Pinboard), and not only his travel logs — he has tech and cultural insight to spare, as he eloquently demonstrates in this latest post. His dire prediction on the future of online advertising hits close to home and is great food for thought.
One hundred years ago, Einstein set out his General Theory of Relativity and completely transformed our understanding of space and time. As far as important scientific anniversaries go, this one’s a pretty big deal!
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