Since our recent website update, we’re reposting all our Whitepapers. This Whitepaper is from February 2014.
Over the past four weeks our blog has tracked the social media campaigns of the nominees for Best Picture and Best Foreign Film at the Oscars. Our aim was to see how on (or off!) the mark such a huge cultural event is compared to social media sentiment. Head over to our blog to read up our study in full, but below is an infographic summarising the key points from Week 4. As you’ll see, American Hustle and The Great Beauty are the winners on social media for Best Film and Best Foreign Film – but will the critics agree on Sunday?