Snapchat API — Binge Scale — Snapchat Again — The Perils of Redesign — The Future of GoPro

Ben Johnson on 15 June 2016

Gruvi Weekly Digest #33 — A weekly catch up on what we found interesting at Gruvi.

This week’s reads are all about growing pains. From advertising, to film distribution, to GoPro, entire industries, companies, products and services are forced to take a step back, breathe in, and rethink their strategy. There might be some Netflix, but there’s definitely no chill.


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Ben, CEO

Snapchat paves way to IPO with Ads API and inserts between stories via Techcrunch

Snapchat’s ads API is out and it looks really interesting, proving three is never a crowd. I am very interested to see how Google, Twitter and Facebook respond to the creative and video orientated platform.

Matt, Operations Lead

Breaking Bad to House of Cards – Netflix finally reveals its binge scale via The Guardian

Netflix has developed a “Binge Scale” for their content, which measures the rate at which people consume a series. The resulting programmes deemed “savour” or “devour” aren’t themselves surprising, but what is pretty neat is that Netflix are looking to use this data to suggest content to customers based on their mood.

Mirona, Gruvi’s Go Getter

Snapchat is Cannibalizing Theatrical Releases And 7 More Ways The Marketplace Is Changing via Indiewire

Speaking of Snapchat.. “the truth is that video games and Snapchat are cannibalizing theatrical releases right now”.

Franco, Digital Designer

How We Lost 47% of Our Users After a Redesign via Icons8

In this article, Icons8 shares their failures after redesigning one of their services, and lost 47% of its users in the process.

Johnny, Lead Developer

The future of GoPro depends on software via The Verge

Being flexible and open to new ideas is the key for staying in the game. Like many other companies, GoPro is learning to reinvent itself.


What can be done about online piracy? Here’s our take:

Online Piracy — Why do people illegally torrent and download movies and what should be done about it

Read our report on the pros and cons of Screening Room:

Movies Should Be Seen — How Screening Room Is Challenging the way Hollywood works

Check out the what we have learned about audience targeting in one of our recent campaigns:

Know Thy Audience: Marketing the Horror Film IT FOLLOWS


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