Facebook advertising

Movie Marketing using Facebook’s Newsfeed Adverts

Since our recent website update, we’re reposting all our Whitepapers. This Whitepaper is from September 2013. News feed ads are commonly used by movie and film distributors for marketing their movies online. News feed ads are Facebook’s new wonder child,…
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Ben Johnson

8 December 2015

Nick Cave: 20,000 Days on Earth – Advertising on Facebook

Since our recent website update, we’re reposting all our Whitepapers. This Whitepaper is from October 2014. This Whitepaper is for marketers who are interested in learning more about how to get the most out of Facebook when marketing their movies. We did…
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Ben Johnson

8 December 2015

Facebook Native Video Advertising: It’s not about the number of views

With Digital video ad spend expected to grow 40 percent next year to $5.72 billion (eMarketer), Facebook’s sponsored autoplay video posts are widely touted as serious competition to Youtube for future digital video ad dollars. So far Facebook’s video performance…
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Ben Johnson

28 May 2015

Case Study of Advertising Force Majeure on Facebook – In an Avalanche would YOU save your iPhone or your FAMILY?

We recently worked on the Nordisk Råds Filmpris – an annual film award with each Scandinavian country entering their best independent film for selection. The campaign consisted of a small festival in two cinemas in Copenhagen and Aarhus, and ran over 1 weekend over…
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Ben Johnson

18 November 2014

How does Banner Advertising Compare Against Native In-stream Advertising in Facebook?

This post reviews recent campaigns using our Showtime technology in action on banners for two large campaigns in Europe. We then compare the results and ROI with two small campaigns for a cinema chain in Denmark, where we discover that…
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Ben Johnson

17 November 2014


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