Dynamic Tweets: Local Links for Live Events

Campaigns / Matthew Kidd on 20 June 2016

A few years ago, Gruvi was first to bring local showtimes information and key buying links to Facebook (including directly in Facebook’s Newsfeed). Today we’re ecstatic to announce we’re pushing new boundaries on Twitter too. For the past couple of…
Read more

Know Thy Audience: Marketing the Horror Film “It Follows”

Articles / Ben Johnson on 11 March 2016

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again, we work on a movie that is really special — when our initial assumptions about marketing and target audience are completely disproved, and when data brings to…
Read more

Engaging Rolling Stones fans with the LightVibes experience

Campaigns / Ben Johnson on 3 September 2015

Earlier this year, Gruvi had the pleasure of collaborating with UCI Cinemas (part of the largest cinema chain in Europe) and Phillips, the leader of lighting innovation, for the launch of the LightVibes technology. Through ambiental LED lighting, LightVibes enhances…
Read more