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Innovation in the Film Industry is Urgently Needed. Gruvi launches new Ebook “WINNING YOUR AUDIENCES”

Gruvi outlines largest upcoming trends facing the movie industry in the latest chapter of their acclaimed and shows why innovation in the film industry is so desperately needed in the latest version of their free e-book, ‘Winning Your Audiences’. 13 September 2017,…
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Ben Johnson

14 September 2017

Awww, SNAP!

We are excited to announce the addition of full Snapchat Ads integration to the Gruvi platform. Building Snapchat Ads for movies adds a new tool to our strategies for marketing movies on social, further expanding the reach of our campaigns.   Launched…
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Ben Johnson

11 July 2017

The Separation of Church and State in Digital Marketing

How entertainment brands are mis-using digital marketing and what they should be doing instead. ‘The separation of Church and State’ in digital marketing in the realm of entertainment refers to the ‘inefficient’ separation of creative planning and execution from the process…
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Ben Johnson

28 December 2016

Influencer Marketing for the Creative Industries

How to find the right opinion leaders and persuade them to promote your creative product: a guide and case study in the gaming industry Influencer marketing might sound like the latest fad in a social media- driven world. It is…
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Ben Johnson

8 November 2016


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