Film Marketing in 2015

Looking past the headlights: the next 10 years in the entertainment industry

This article is Part 3 in a series of 3. While researching our previous articles, it became clear that the process of creating, distributing and exhibiting content is under immense pressure from changes in the industry created by advances in…
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Ben Johnson

30 September 2015

The challenges in distributing independent movies

This article is Part 2 in a series of 3. In the first article we’ve discussed Straight Outta Compton‘s ‘surprise’ hit at the box office. The film has already passed 100 million dollars in domestic revenue, and already made close…
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Ben Johnson

11 September 2015

Straight Outta Compton’s Success — Countering Blockbuster Economics

This article is Part 1 in a series of 3. Straight Outta Compton is not a blockbuster, it doesn’t have major stars and it was produced for a mere 29 million dollars. Projections ahead of its release were optimistic (40 million…
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Ben Johnson

20 August 2015


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