Independent film

The challenges in distributing independent movies

Articles / Ben Johnson on 11 September 2015

This article is Part 2 in a series of 3. In the first article we’ve discussed Straight Outta Compton‘s ‘surprise’ hit at the box office. The film has already passed 100 million dollars in domestic revenue, and already made close…
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Marketing independent films with Fandor

News / Matthew Kidd on 24 April 2015

A recent blog post talked about how we’re currently working with Fandor in the US helping them to promote their catalogue of independent films on Facebook and Twitter. It’s been really great working with the Fandor team; they’re a great bunch of people.…
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Achtung Berlin 2015

Campaigns / Matthew Kidd on 16 April 2015

As you might have read in a previous post, the Achtung Berlin film festival, 15-22nd April, are using Gruvi’s event marketing platform and cross-promotion tools to display all the films showing during their festival. This is the second year that Achtung Berlin…
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Game of Cross-Promotions

Campaigns / Matthew Kidd on 13 April 2015

Last year we launched new features to help brands cross promote their content catalogues on social media and the web. CinemaxX were the earliest adopters of the technology. They used the Hub app to display playweeks on their fanpage, and…
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