Marketing Movies on Social

The Separation of Church and State in Digital Marketing

How entertainment brands are mis-using digital marketing and what they should be doing instead. ‘The separation of Church and State’ in digital marketing in the realm of entertainment refers to the ‘inefficient’ separation of creative planning and execution from the process…
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Ben Johnson

28 December 2016

Ghostbusters- the franchise revival shot down by Twitter

The audience perspective Chris Thilk When the new Ghostbusters movie, directed by Paul Feig and featuring a cast made up of comedy powerhouses Kristen Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon, was announced, the feedback was immediate and severe.…
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Ben Johnson

11 October 2016

Facebook Native Video Advertising: It’s not about the number of views

With Digital video ad spend expected to grow 40 percent next year to $5.72 billion (eMarketer), Facebook’s sponsored autoplay video posts are widely touted as serious competition to Youtube for future digital video ad dollars. So far Facebook’s video performance…
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Ben Johnson

28 May 2015

Fifty Shades of Grey: Fathers … lock up your sons!

The Fifty Shades of Grey film adaptation of the book is released this week. It follows the relationship between college graduate Anastasia Steele, played by Dakota Johnson, 25, and businessman, Christian Grey, played by Northern Irish actor Jamie Dornan, 32.…
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Ben Johnson

15 February 2015

Why Entertainment Brands Should Think Like Indie Video Store Owners

In a recent article Netflix’s chief of Product Neil Hunt stated that Netflix’s recommendations algorithm saves the company an estimated 500M USD based on the simple math that if 1% of the recommendations are good enough they avoid a cancellation…
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Ben Johnson

25 November 2014


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