Online marketing

Know Thy Audience: Marketing the Horror Film “It Follows”

Articles / Ben Johnson on 11 March 2016

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again, we work on a movie that is really special — when our initial assumptions about marketing and target audience are completely disproved, and when data brings to…
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Programmatic Buying: Welcome to a new era of advertising

Articles / Ben Johnson on 7 October 2014

Programmatic buying, or real-time ad bidding, is rapidly changing the way advertising spend is parcelled out online, with the share of programmatic spend in US digital media transactions expected to rise to over 80% by 2017. Western Europe will not…
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