Online marketing

Know Thy Audience: Marketing the Horror Film “It Follows”

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again, we work on a movie that is really special — when our initial assumptions about marketing and target audience are completely disproved, and when data brings to…
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Ben Johnson

11 March 2016

The Law of Shitty Click Throughs – Why do most online campaigns end up sucking?

Over time, all marketing strategies result in shitty click through rates. According to Andrew Chen the main driver for the Law of Shitty Click Throughs are: Customers respond to novelty, which inevitably fades – as your ad become more routine…
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Ben Johnson

21 November 2014

Case Study of Advertising Force Majeure on Facebook – In an Avalanche would YOU save your iPhone or your FAMILY?

We recently worked on the Nordisk Råds Filmpris – an annual film award with each Scandinavian country entering their best independent film for selection. The campaign consisted of a small festival in two cinemas in Copenhagen and Aarhus, and ran over 1 weekend over…
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Ben Johnson

18 November 2014

How does Banner Advertising Compare Against Native In-stream Advertising in Facebook?

This post reviews recent campaigns using our Showtime technology in action on banners for two large campaigns in Europe. We then compare the results and ROI with two small campaigns for a cinema chain in Denmark, where we discover that…
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Ben Johnson

17 November 2014

Programmatic Buying: Welcome to a new era of advertising

Programmatic buying, or real-time ad bidding, is rapidly changing the way advertising spend is parcelled out online, with the share of programmatic spend in US digital media transactions expected to rise to over 80% by 2017. Western Europe will not…
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Ben Johnson

7 October 2014


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