Performance Marketing

Know Thy Audience: Marketing the Horror Film “It Follows”

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again, we work on a movie that is really special — when our initial assumptions about marketing and target audience are completely disproved, and when data brings to…
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Ben Johnson

11 March 2016

Promoting a film with a message “The Man Who Saved the World”

What would have the Cold War become had it not been for Stanislav Petrov? Luckily, we’ll never know. On September 26th, 1983 Petrov correctly disregarded a missile warning as a system malfunction, avoiding a nuclear disaster. The story of his…
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Ben Johnson

6 October 2015

Engaging Rolling Stones fans with the LightVibes experience

Earlier this year, Gruvi had the pleasure of collaborating with UCI Cinemas (part of the largest cinema chain in Europe) and Phillips, the leader of lighting innovation, for the launch of the LightVibes technology. Through ambiental LED lighting, LightVibes enhances…
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Ben Johnson

3 September 2015

How does Banner Advertising Compare Against Native In-stream Advertising in Facebook?

This post reviews recent campaigns using our Showtime technology in action on banners for two large campaigns in Europe. We then compare the results and ROI with two small campaigns for a cinema chain in Denmark, where we discover that…
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Ben Johnson

17 November 2014

Programmatic Buying: Welcome to a new era of advertising

Programmatic buying, or real-time ad bidding, is rapidly changing the way advertising spend is parcelled out online, with the share of programmatic spend in US digital media transactions expected to rise to over 80% by 2017. Western Europe will not…
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Ben Johnson

7 October 2014


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