State of the movie industry

Netflix and the Art of the Buzz

With the recent announcement that Netflix is planning to release 80 original movies in 2018, dwarfing the 38 that Sony released this year, we decided to look at the marketing strategies of the streaming platform vs. the traditional studios. The…
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Gruvi Team

13 November 2017

China, Alibaba & Hollywood a Story of Cultural Hybrids

In the final half of 2014 the major news in the entertainment industry was China: the recent IPO of Alibaba (China’s local version of Amazon), the changes in leadership in the China’s film board, the rumours of acquisitions and sales…
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Ben Johnson

8 February 2015

Netflix’s move into producing movies: Adam Sandler is the first to jump on board

Netflix is continuing to radically change the way we consume entertainment content, and in recent years they’ve increasingly moved into producing their own, including the emmy-award nominated House of Cards, Orange is the New Black, etc. This is not because…
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Ben Johnson

6 October 2014

Why does online advertising spend for movies lag behind other sectors?

According to the PWC report the Global Media Industry is poised to Top $2 Trillion in 2016. For those people unfamiliar with what a trillion looks like its a lot of 000’s (2,000,000,000,000 to be exact). Of the 13 sectors…
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Ben Johnson

7 April 2014

The future of digital communication – teens, identity and the anomaly of Facebook

The recent and excellent interview with Donah Boyd (Microsoft Research) by theverge.com raises some interesting ideas about the  future of social networking communication and how it’s set to become increasingly fragmented. She makes an extremely important point that Facebook is…
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Ben Johnson

24 March 2014


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