VOD

YouTube’s Big Bold Move in the SVOD Game of Thrones

In the online world, with scarce attention as the battlefield, content has become the weapon of choice. Whether subscription or ad-based, a variety of platforms are building their strategy on whatever attracts the most eyeballs for the longest period of time.…
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Ben Johnson

27 October 2015

SVOD Platforms- Past, Present and Future

Jim Packer (president of Worldwide TV and Digital Distribution at Lionsgate) and Mike Hopkins (CEO of Hulu) participated in a real gem of a talk during MIPCOM this year. The two professionals shared their insight on how SVOD (subscription video on demand)…
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Ben Johnson

19 October 2015

Game of Cross-Promotions

Last year we launched new features to help brands cross promote their content catalogues on social media and the web. CinemaxX were the earliest adopters of the technology. They used the Hub app to display playweeks on their fanpage, and…
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Matthew Kidd

13 April 2015

Netflix’s move into producing movies: Adam Sandler is the first to jump on board

Netflix is continuing to radically change the way we consume entertainment content, and in recent years they’ve increasingly moved into producing their own, including the emmy-award nominated House of Cards, Orange is the New Black, etc. This is not because…
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Ben Johnson

6 October 2014


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