WhatsApp // Design Testing at Netflix // Headlines // The Perfume Ad Everybody Can’t Stop Watching

Ben Johnson on 31 August 2016

Gruvi Weekly Digest #37 — A weekly catch up on what we found interesting at Gruvi.

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Franco, Digital Designer

In this talk, Anna Blaylock from the Netflix Design Team shares a detailed overview of the design testing process at Netflix. Anna looks at how Netflix encourages new users to join the service, and how it becomes increasingly personalised as you use it.

Mirona, Marketing Lead

How Headlines Change the Way We Think | The New Yorker

One of the most talked-about stories of the week is Facebook deciding to rely fully on an algorithm for ‘Trending Topics’ (and the debacle that created). In this context, and given its recently announced efforts to reduce clickbait, Maria Konnikova’s 2014 article for The New Yorker seems even more relevant now.

Johnny, Lead Developer

Spike Jonze Just Directed the Most Insane Perfume Commercial Ever | No Film School

No long form meditation or enlightened think-piece #content this week. Just a freakout perfume advertisement courtesy of Spike Jonze.

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Is your Snapchat strategy ready? Here’s why we think it should be:

What’s your Snapchat Strategy? 

What can decrease online piracy? Here’s our take:

Online Piracy — Why do people illegally torrent and download movies and what should be done about it

Read our report on the pros and cons of Screening Room:

Movies Should Be Seen — How Screening Room Is Challenging the way Hollywood works


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