YouTube Stars Are Growing Up — Political Ads — Financial Stability vs. Independent Film — Get Leo an Oscar — Uber Rebranding — Deadpool Digital Marketing

Ben Johnson on 20 February 2016

Gruvi Weekly Digest #17 — A weekly catch up on what we found interesting at Gruvi.

Lots of things happening over the past week or so in the world of tech and entertainment. As expected, YouTube Red is creating some waves in the platform’s community, both on the creators and on the users side. The US is in the (painstaking) process of electing a new president and ads have a word to say in that. Uber has a new logo and everybody has an opinion about it. And Leo’s due for an Oscar and he’s counting on you to get him one. We’ve also got a guest joining the news today- one of our social media wizard collaborators brought forward a great read on the digital marketing for Deadpool.

Ben, CEO

Can PewDiePie grow up without alienating his fans? via The Verge

PewDiePie is undergoing some changes and challenges as he attempts to professionalise his approach to entertaining his fans at greater scale. Pinned as one of YouTubeReds new batch of hopefuls that will carry the ‘Paid’ service into business model success, only time will tell if PewDiePie will be able to retain his loyal following. I love this guy, so I hope he doesn’t f**k it up.

Matt, Operations Lead

Which Political Ads Influence Voting Behavior? via eMarketer

It’s true — television does still rule when it comes to influencing voters’ behaviour. However, the rise of social media and online video is continuing unabated — especially among Millennials (no surprises there). All this validates the increasing emphasis political campaigns are placing on their online efforts — the medium simply cannot be ignored.

Mirona, Gruvi’s Go Getter

Cracking Eggs: Looking for Financial Stability Outside of Independent Film via Filmmaker Magazine

You have to crack a few eggs to make an omelette, and sometimes also to make an indie movie. Director Christian Stella shares his thoughts on juggling a ‘normal’ job with filmmaking ambitions and dreams.

Johnny, Lead Developer

Leo’s Red Carpet Rampage

Leonardo Dicaprio has never won an Oscar for best actor. If you are the type of person who cares about the Academy Awards, you might see that as a great injustice for the actor after so many great performances, in which case The Line Animation is with you and provides you with the chance to redeem Leo of his accolade deficiency.

Franco, Graphic Designer

The Inside Story of Uber’s Radical Rebranding via Wired

The story of how Uber came to replace the ubiquitous ‘U’ logo is about more than a corporate rebranding effort. It’s a coming-of-age tale.
It’s about Uber’s attempt to transform its purpose and cement a new reputation — to change not only how it is perceived throughout the world, but how it perceives itself.

Guest contributor: Yuriy, Social Media Wizard

Digital Marketing for Deadpool: Innovative Marketing Strategies via www.semrush.com

Deadpool released and beat a bunch of records(Biggest R-rated opening weekend, biggest 20-th Century Fox debut ever, etc). A huge part of this success is the OUTSTANDING marketing campaign. Here you can read about some digital tactics which were used during this campaign.


Get a free demo now

Fill out the form below to request access to Gruvi

All fields are mandatory