Blog
Crafting Your Film Business Plan: Essential Steps for Success
Developing a film business plan is a filmmaker’s strategic tool for attracting investment and bringing a cinematic vision […]
The Ultimate Handbook to Film Promotion Tactics
Your film could have the most incredible storyline, the highest production level, and outstanding acting, but it takes […]
Cinematic Consumers: A Study of Movie Audience Demographics
Movies have this incredible power to unite us, but have you ever wondered who’s sitting next to you […]
Guide to Independent Film Distribution: Success in Indie Cinema
Welcome to our comprehensive guide to achieving success in independent film distribution. As independent film marketing experts, we […]
From Studios to Screens: Unveiling Top Film Distribution Companies
Film distribution opens doors for movies to reach audiences. Collaborating with film distribution companies, indie filmmakers ensure their […]
Demystifying Short Film Distribution: A Guide for Filmmakers
Creating a short film is an art form, a labor of passion and creativity. However, for filmmakers, the […]
Navigating the Film Distribution Maze: A Comprehensive Guide for Indie Filmmakers
Creating a film is a significant achievement, but it’s only half the journey. After all the effort, your […]
Unlocking the Path to Effective Film Marketing Strategies
Lights, camera, action! But wait, are you ready to captivate your audience and make your film a blockbuster […]
How to Promote a Movie: Expert Tips for 2024
Lights, camera, action! The art of filmmaking is evolving rapidly, and promoting a movie is no longer limited […]
Strategic Spotlight: Building a Powerful Film Marketing Plan
In cinema, storytelling takes the spotlight, but a film marketing plan casts the light upon your creation. It’s […]
Gruvi data shows “Barbie” owns the highest pre-sale tickets for any 2023, so far
Gruvi collaborated with a cinema chain in Australia to track demand and conversions for the “Barbie” movie, comparing […]
Movie Marketing Budget 101: Where To Get Your Funds and How To Spend It Wisely
How much do production companies shell out for their movie marketing budget? Do they really spend hundreds of […]
6 Independent Film Marketing Strategies That Work in the Digital Age
Over 90% of independent films don’t get shown in mainstream theaters. It’s a good thing that there are […]
Top 5 Movie Marketing Campaigns of All-Time: Key Elements of Success
Creative movie marketing campaigns can be the differentiating factor between a box office hit and a failure. For […]
CineEurope 2023 – Unleash the Power of Your Cinema’s Audience Data
Cinemas control the most valuable audience data in our industry, crucial for making intelligent business decisions that drive […]
Movie Marketing Guide in the Digital Era – Expert Strategies
A compelling movie marketing campaign is an excellent start toward guaranteeing a film’s success at the box office. […]
WHAT TO EXPECT OF 2023: A CALENDAR FULL OF BLOCKBUSTER RELEASES
Ben Johnson and Neil Wirasinha take a pragmatic but positive look at what exhibitors can expect this year, […]
THE IMPORTANCE OF ANIMATED FILMS AND THE FAMILY AUDIENCE
In the second of Ben Johnson and Neil Wirasinha’s brief discussions about film distribution & exhibition today, Neil […]
CINEMA AUDIENCES: THE BATTLE FOR THEIR ATTENTION
Gruvi CEO Ben Johnson talks to respected film industry marketer (and new Gruvi’s Chief Revenue Officer) Neil Wirasinha, […]
MAKING THE MOST OF YOUR MEDIA CAMPAIGN DATA TO FORECAST BOX OFFICE RESULTS – JOIN THE BETA TEST
Predicting box office outcomes with any certainty has always been a challenge for movie distributors. The major studios […]
WINNING YOUR AUDIENCES: WHERE ARE WE NOW AND WHERE ARE WE GOING? WATCH NOW!
Gruvi joined the International Distribution Summit at EWIP – European Work in Progress in Cologne (Germany) in October […]
WINNING AUDIENCES IN AUSTRALIA: KPIS AND BENCHMARKS TO MATCH CAMPAIGN PERFOMANCE TO BOX OFFICE OUTCOMES
Tracking audience engagement and ticketing demand can give a good prediction about Box office openings for your film […]
WINNING AUDIENCES IN FINLAND: KPIS AND BENCHMARKS TO MATCH CAMPAIGN PERFOMANCE TO BOX OFFICE OUTCOMES
Tracking audience engagement and ticketing demand can give a good prediction about Box office openings for your film […]
WINNING AUDIENCES IN THE NETHERLANDS: KPIS AND BENCHMARKS TO MATCH CAMPAIGN PERFOMANCE TO BOX OFFICE OUTCOMES
Tracking audience engagement and ticketing demand can give a good prediction about Box office openings for your film […]
WINNING AUDIENCES IN GERMANY: KPIS AND BENCHMARKS TO MATCH CAMPAIGN PERFOMANCE TO BOX OFFICE OUTCOMES
Tracking audience engagement and ticketing demand can give a good prediction about Box office openings for your film […]
PODCAST: NAVIGATING THE NEW REALITY OF DISTRIBUTION AND EXHIBITION IN A POST-PANDEMIC AND DIGITAL ERA
Gruvi CEO Ben Johnson joined the podcast “Industry Insights – The AFM Podcast” to discuss the state of […]
WINNING AUDIENCES IN POLAND: KPIS AND BENCHMARKS TO MATCH CAMPAIGN PERFOMANCE TO BOX OFFICE OUTCOMES
Tracking audience engagement and ticketing demand can give a good prediction about Box office openings for your film […]
MAINSTREAM CINEMAS WELCOME NETFLIX
In this week’s show we consider why Netflix is turning to cinemas to launch its next big movie, […]
DON’T RELY ON GUESSWORK: KNOW IF YOUR FILM WILL MEET BOX OFFICE TARGETS 2 WEEKS PRIOR TO RELEASE
Tracking audience engagement and ticketing demand can give a good prediction about Box office openings for your film […]
MULTIPLEX CINEMA CHAIN LEVERAGES BEHAVIOURAL DATA TO DOUBLE IMAX TICKET SALES FOR TOP GUN: MAVERICK
Gruvi worked with a multinational cinema chain to help them maximise the value of Top Gun: Maverick theatrical […]
SAVE UP IN ADVERTISING DURING SLOWER PERIODS: HOW WE TARGETED THE AUDIENCE OF TOP-RATED ‘DECISION TO LEAVE’
In August 2022, we ran a campaign in The Netherlands for a top-rated movie that had a strong […]
Cinema Audience Slow Return – Gruvi.tv
We return from our extended summer break with a snapshot of the exhibition sector as it is today. […]
USING GOOGLE ANALYTICS? YOUR DATA IS AT RISK: ARE YOU READY FOR GOOGLE ANALYTICS 4?
Is Google Analytics important for your business intelligence and reporting on your cinema’s performance? If so, you need […]
THE COOKIELESS FUTURE IS INEVITABLE – BUT GRUVI HAS THE SOLUTION
“Micro-targeted advertising has had its day and developers had best look forward rather than reminisce over ‘the good […]
HAS THE MARVEL MOVIES PHENOMENON PEAKED?
We look at the impressive opening numbers for “Thor: Love and Thunder” but wonder if the wider cinemagoing […]
ARE SUMMER MOVIES SAVING CINEMA?
As US cinemas celebrate pre-covid levels of admissions we look at the cost of the pandemic in Europe, […]
NETFLIX’ GLOBAL VIEWERS ARE MORE IMPORTANT THAN EVER
We address the rumours about Netflix and Roku while concerns grow about Netflix’ ongoing commitment to US shows […]
“TV IS BY FAR THE BIGGEST FORM OF CONTENT PIRACY”
Piracy expert Andy Chatterley of MUSO takes a look at the astonishing growth of TV piracy and offers […]
INFLATION, NUMBER OF PLATFORMS, AVAILABILITY OF TITLES ON PIRACY, IS ALMOST CAUSING A PERFECT STORM
MUSO’s Andy Chatterley returns as we look at lockdown’s impact on piracy, and the state of play in […]
IS TOM CRUISE THE SAVIOR OF CINEMA?
We celebrate the global cinematic success of “Top Gun: Maverick” and consider the importance of its generations-spanning appeal.
HOW CLEAR IS THE FUTURE OF STREAMING?
We round up the latest reports, stats and news stories and offer an insight into the future of streaming TV.
“WE’RE IN THE SITUATION OF HAVING MORE CINEMAS NOW THAN WE HAD IMMEDIATELY PRE PANDEMIC.”
UK Cinema Association Chief Exec Phil Clapp shares his thoughts on cinemas’ road to recovery post COVID.
CINEMA AND STREAMING: JUST HOW NEW IS ‘THE NEW NORMAL’?
Even as Netflix continues to react to its disappointing numbers we look at the positive future for for VOD and consider how the industry overall can benefit from cinemas’ & streamers’ symbiotic relationship.
NETFLIX IN CRISIS – AN ANALYSIS (PARTS ONE & TWO)
We look at how Netflix’s drop in subscriber numbers has been covered by the trades and various industry pundits, and consider what the implications might be for both Netflix and the wider streaming video sector.
FILMWORKZ PREVIEW WITH DANIEL BROCH
Daniel Broch gives us a preview of Filmworkz, the new new platform for creators around the world to gain knowledge, inspiration and tools to improve their creative output.
NIELSEN RESEARCH OFFERS ENCOURAGING NEWS FOR SVOD
We share some positive news from the US and consider how the streaming video trends identified could potentially play out globally.
SHOULD CINEMAS WORRY ABOUT APPLE’S OSCAR WIN?
In our latest show we consider the implications of a streaming release winning ‘Best Picture’ at The Academy Awards in terms of its impact on cinemas, other streaming platforms, film production and film fans.
EUROPE REIGNS IN BIG TECH – WILL THE U.S. AND THE REST OF THE WORLD FOLLOW?
As the European Parliament unveils the far-reaching Digital Markets Act we consider its potential impact on big tech around the globe, and the subsequent effect that may have on digital marketing for all aspects of the film industry.
CINEMAS – WHAT’S THE STATE OF PLAY IN 2022?
We consider the challenges facing cinema owners in 2022, as they confront the changes to the business brought […]
STREAMERS TURN TO AD FUNDED CONTENT, BUT WILL THAT KEEP YOU ENGAGED?
Churn is the biggest threat facing streaming video providers today; can AVOD platforms and a greater choice of […]
“I WASN’T A CINEMAGOER OR A FILM LOVER, WHICH TURNED OUT TO BE MY SUPERPOWER.”
Everyman founder Daniel Broch on what makes a successful cinema. One of cinema’s great disruptors recalls launching perhaps […]
VARIABLE PRICING COMES TO U.S. CINEMAS
We look at industry reactions to AMC’s decision to charge a premium for ‘The Batman’ tickets and consider […]
PARAMOUNT MAKES STREAMING ITS TOP PRIORITY – AND LOSES $5B IN STOCK VALUE
We look at Paramount’s big plans for streaming video, and consider what Wall Street’s negative reaction to that […]
GLOBAL STREAMING VIDEO: WHAT WILL 2022 BRING?
We take a look at where streaming video providers find themselves at the start of the year, and […]
“THAT’S ENTERTAINMENT” REVIEW OF THE YEAR
In our final show of 2021 we celebrate those amazing Spider-Man box office numbers before taking a look […]
IS GENRE CONTENT REALLY DRIVING VOD TODAY?
We look at a range of recent articles & research studies and try to decide just how important […]
NETFLIX AUDIENCE THEORIES CONFIRMED, STREAMERS FOCUS ON APAC, CHALLENGE OF CENSORSHIP CONTINUES
We see how various theories about streaming audiences’ behaviour have been backed up by Netflix’ new Top 10 […]
WHY ARE NETFLIX PUBLISHING WEEKLY TOP TEN LISTS?
We look into Netflix recent decision to reveal limited audience data every week, and consider just how the […]
Did James Bond Save Cinema Or Will Streaming Save James Bond?
We look at Daniel Craig’s final 007 movie and discuss its success in today’s post pandemic world in […]
SUBSCRIBER GROWTH SLOWS, DISNEY STOCK DROPS 4%. WHAT’S NEXT FOR DISNEY+?
We look at the state of Disney+, examine the factors behind the latest disappointing numbers, consider what the […]
WHAT DOES BLOCKBUSTING SUCCESS LOOK LIKE TODAY?
We examine what we can expect of a blockbuster in today’s post pandemic world.
“THE CRISIS IS JUST BEGINNING!” PANEL HIGHLIGHTS
We focus on some of Ben’s contributions to the recent Europe Work In Progress Cologne panel, where he […]
‘SQUID GAME’ HIGHLIGHTS HUGE SIGNIFICANCE OF NON US SHOWS & VIEWERS
We take a deep dive into the phenomenon that is Netflix’s “Squid Game”, highlighting the continued growth in […]
SERIES BINGE WATCHING VS WEEKLY EPISODES – WHICH WORKS BEST?
In this episode we review the changing nature of international TV viewing, discuss the pros & cons of […]
NETFLIX: CONTRADICTORY AUDIENCE BEHAVIOUR AND THE HUGE IMPACT OF OVERSEAS CONTENT & SUBSCRIBERS
In this special edition of our show we take a deep dive into recent info dumps from Netflix, […]
HOW ARE CHANGING MOVIE RELEASE STRATEGIES IMPACTING CINEMA AND HOME VIEWING IN 2021?
In this week’s show we look at the pros & cons of cinema exclusivity vs a day & […]
CINEMAS MUST OFFER MORE AS HOME VIEWING EVOLVES
In our latest show Ben takes a look at the continued growth of AVOD & SVOD around the […]
NIELSEN STATS CRISIS HIGHLIGHTS NEED FOR BETTER AUDIENCE DATA
In our latest show Ben takes a critical look at the failings of the Nielsen TV audience tracking […]
Weekly News Round Up: Nielsen & TV Networks Battle Over Ratings, US to reach 450m SVOD subscribers.
Nielsen’s National Ratings Accreditation Suspended by Media Rating Council The suspension is the latest salvo in a months-long […]
HAS SHANG-CHI RESTORED THE VALUE OF CINEMA?
In our latest show we celebrate the great success of Marvel’s “Shang-Chi” at cinemas around the globe, take […]
Weekly News Round Up: Disney+ Gains Subscribers At Cinemas’ Expense, Netflix Loses Ground In France.
Disney’s Addiction to Subscriber Gains Drives Disruption at the Expense of Theatrical Revenue Price increases aside, Disney’s addiction […]
Weekly News Round Up: Streaming Leads Record Home Ent Revenues, Piracy Is Biggest Problem.
Streaming Leads Record Home Entertainment Revenues, Including Possible $1 Billion In PVOD The huge haul of home entertainment […]
Weekly News Round Up: Day & Date Streaming is a ‘Winning Strategy’, While AMC Add More US Theatres.
Day-And-Date Streaming Is “Winning Strategy”, But Consumer Bond With Movies Is “Greater Now Than It’s Ever Been”, WarnerMedia […]
ENCOURAGING NEWS FROM AROUND THE GLOBE FOR BIG & SMALL VOD PLAYERS
The growing importance of streaming video worldwide has been highlighted by recent announcements from such subscription services […]
Weekly News Round Up: UK Streaming Viewing Doubled In 2020, Netflix Now Top All Pay-TV Providers.
Film Industry News Weekly Digest, Sunday August 8th UK Streaming Viewing Doubled In 2020, Netflix Subs Now Top […]
HOW MIGHT STREAMING VIDEO LEAD TO MORE HOLLYWOOD LAWSUITS?
In our latest show we look at how changes to the industry have brought about the shocking Black […]
News Round Up: Black Widow Lawsuit, French Cinemas Suffering, SVOD & AVOD Numbers Increasing.
Film Industry News Weekly Digest, Sunday August 1st Scarlett Johansson Files Lawsuit Against Disney Over ‘Black Widow’ Release […]
NEWS ROUND UP: COVID VS HOLLYWOOD, NATO VS DISNEY, HBO MAX VS NETFLIX
In this week’s show we look at the worrying news about COVID’s ongoing impact, US cinemas’ criticism of […]
News Round Up: Green Knight UK Release Pulled, HBO Max Does Well Overseas, Netflix Down In U.S.
Film Industry News Weekly Digest, Sunday July 25th ‘The Green Knight’ Pulled From U.K. Theatrical Release Pulled from […]
IN CINEMAS OR ONLINE – WHAT’S THE BEST WAY TO RELEASE A MOVIE TODAY?
In this special edition of our weekly show we take a look at the the way the film […]
HOW MUCH DID DISNEY+ IMPACT ON BLACK WIDOW’S BIG SCREEN SUCCESS?
As the studio and their exhibition partners celebrate the global theatrical success of “Black Widow” we consider how […]
News Round Up: Strong Opening For Black Widow, Peacock/Universal Movie Deal, Apple TV Free Promo End
Film Industry News Weekly Digest, Sunday July 11th ‘Black Widow’ Spins $39.5M Friday, Pandemic Opening Record Now At […]
THERE HAS NEVER BEEN A BETTER TIME TO BE BE A PRODUCER!
UK analysts’ Purely Streamonomics delivered an overwhelmingly positive overview of global TV & film production recently, and we’ve […]
STREAMERS DEMAND FOR CONTENT ATTRACTS SPIELBERG, SPIN-OFFS AND ENHANCED ARCHIVES
In our latest show we look at the big news stories from NBC Universal and their streaming service […]
IS THERE A BRIGHT FUTURE AHEAD FOR THE BIG AND SMALL SCREENS?
In this week’s show: we celebrate the success of F9 at the box office even as analysts wonder […]
UK GOVERNMENT CHALLENGES STREAMERS’ AUTONOMY
In this week’s show: the UK government is taking on Netflix et al, streaming audiences overtake terrestrial TV […]
Streaming Viewers Overtake Terrestrial TV in US, UK Government to Take On Autonomy of Streamers
Film Industry News Weekly Digest, Sunday June 20th New Nielsen Measurement Shows Streaming Usage Outrunning Broadcast TV In […]
AMC THEATRES RIDE THE REDDIT & ROBINHOOD ROLLERCOASTER!
In our latest show we look at the extraordinary week AMC Theatres just had on the stock market, […]
WHAT DOES THE SUCCESS OF “A QUIET PLACE PART II” MEAN FOR THE FILM INDUSTRY?
In our latest show we consider the implications of last weekend’s uplifting US Box Office result, catch up […]
IS AMAZON’S PURCHASE OF MGM A BARGAIN FOR SO MUCH CONTENT?
In our latest show we look into the Amazon acquisition of MGM, see how the 45 day theatrical […]
WHAT ARE THE IMPLICATIONS OF THE WARNER MEDIA & DISCOVERY MERGER?
In the 50th episode of our “That’s Entertainment” show we reveal some great news for Gruvi, look at […]
WarnerMedia & Discovery To Merge, Amazon Looking To Buy MGM, HBO Max With Ads For $10 Per Month.
Film Industry News Weekly Digest, Sunday May 16th AT&T’s WarnerMedia And Discovery To Merge Under the deal, AT&T […]
Gruvi Vlog 1- #givearthousehorror a chance
Last summer, we worked on the Facebook advertising in Denmark for the horror film “It Follows”. It was […]
IS DISNEY+ LOSING THE STREAMING WAR?
As Disney+ fails to hit its latest target we look at the subscriber & revenue numbers and compare […]
DISNEY AND UNIVERSAL SIGN CINEWORLD/REGAL DEAL TO CUT THEATRICAL WINDOWS IN THE US AND UK
In the this episode of our “That’s Entertainment” show we round up the latest theatrical news, with a […]
R.I.P. 90 Day Theatrical Window, Disney+ Misses Quarterly Target and Individual Customer Value Drops
Film Industry News Weekly Digest, Sunday May 16th RIP to the 90-Day Theatrical WindowRebecca Rubin : The 90-day […]
STREAMING NEWS ROUND UP: LATEST AMAZON & PARAMOUNT+ SUBS NUMBERS, HBO MAX AUSTRALIA LAUNCH DATE
In our Streaming News Round Up show we have the latest subscriber numbers from Amazon, Peacock and Paramount+, […]
HACKATHON SPECIAL 2: TRACK AND CALCULATE THE COST OF PIRACY
In this special episode of “That’s Entertainment” we are looking at another of the presentations from the recent […]
CINEMAS ON BOTH SIDES OF THE ATLANTIC PREPARE FOR THE NEW NORMAL
In our latest show we look at the changes to the theatrical window and release strategies that cinemas […]
HAVE THE YOUNG OUTGROWN CINEMA?
In our latest show we look at how recent generations have fallen out of love with the movies, […]
BAD NEWS/GOOD NEWS FOR NETFLIX, US BOX OFFICE HITS, GENERATION Z’S WORRYING VIEWING HABITS
In our latest round up of the biggest news stories of the week we analyse the stats and […]
STUDENTS TAKE ON FILM INDUSTRY CHALLENGES AT GRUVI HACKATHON
We take a look at two of the most impressive presentations that came out of the weekend-long Hackathon […]
Netflix Misses Q1 Subscriber Targets But Hits Financial Forecast And Confirm $17B Content Budget.
Film Industry News Weekly Digest, Sunday April 25th Netflix Misses Q1 Subscriber Targets, Blaming Covid-19 Issues, But Beats […]
“F9” TO DEBUT OVERSEAS AS TWO U.S. CINEMA CHAINS CLOSE DOWN
In our latest “That’s Entertainment” show Ben acknowledges the sad closure of two West Coast cinema chains, considers […]
US CINEMA CHAINS TO CLOSE, AMAZON PRIME AT 200M SUBSCRIBERS, EUROPEAN SVOD USERS TO REACH 234M.
FILM INDUSTRY NEWS WEEKLY DIGEST, SUNDAY APRIL 18TH ArcLight Cinemas, Pacific Theatres chain closing down It emerged on […]
SONY PICTURES SIGN EXCLUSIVE NETFLIX DEAL, HBO MAX EUROPEAN PLANS DELAYED
In our latest VOD focused show Ben considers the implications of the Sony/Netflix deal, catches up with HBO […]
TOP GUN: MAVERICK – NOT COMING SOON
In our latest show Ben looks at the latest theatrical release date shuffle brought about by Paramount’s decision […]
HBO MAX HAS STRONG Q1 2021, CHINA CENSORS OSCARS, TOP GUN MAVERICK MOVES FROM SUMMER
FILM INDUSTRY NEWS WEEKLY DIGEST, SUNDAY APRIL 4TH US Streaming Numbers Q1 2021 According to streaming guide Just […]
GODZILLA VS KONG: CINEMA THE WINNER!
In our latest show Ben celebrates the global cinematic and digital success of “Godzilla Vs Kong”, offers an […]
1.25 BILLION STREAMING SUBSCRIBERS EXPECTED BY 2024
In the latest episode of our “That’s Entertainment” show Ben crunches the numbers about the expected growth in […]
PIRATE STREAMING SITE REVENUE DOWN, BUT OSCAR TITLES UNDER THREAT.
FLM INDUSTRY NEWS WEEKLY DIGEST, SUNDAY APRIL 4TH Pirate Streaming Site Revenue Down, Despite Audience Growth & Innovation […]
WILL AVOD KILL PAY TV?
In this week’s VOD “That’s Entertainment” show Ben considers the future of OTT vs Pay TV, and rounds […]
WARNER BROS AND DISNEY CHANGE CINEMA STRATEGIES
In our latest insider movie news show Ben discusses Warner Bros’ plans to abandon their simultaneous cinema & […]
“BLACK WIDOW” AND “CRUELLA” TO DEBUT SIMULTANEOUSLY IN CINEMAS AND ON DISNEY+ PREMIER ACCESS
FILM INDUSTRY NEWS WEEKLY DIGEST, SUNDAY MARCH 28TH Black Widow’ to Hit Disney+ Premier Access and Theaters Simultaneously […]
SHOULD WE BE WORRIED THAT THREE COMPANIES NOW RECEIVE MORE THAN 50% OF ALL U.S. ADVERTISING SPEND?
In this tech-focused edition of our “That’s Entertainment” show Ben considers the significance and possible repercussions of the […]
A YEAR ON AND CINEMAGOERS ARE EAGER TO RETURN!
In this week’s show: we look at some good news for cinemas coming out of the US (even […]
US MOVIEGOERS POSITIVE ABOUT CINEMAS REOPENING
FILM INDUSTRY NEWS WEEKLY DIGEST, SUNDAY MARCH 21ST Variety – L.A. Celebrates Return of Movie Theatres: ‘I’ve Been […]
PIRACY AND CONSUMER CONFUSION: AN INTERVIEW WITH SIMON BROWN OF THE FILM CONTENT PROTECTION AGENCY
In this special edition of our “That’s Entertainment” show we interview Simon Brown of The Film Content Protection […]
WHAT EXACTLY ARE DISNEY’S PLANS FOR “BLACK WIDOW”?
In our latest show Ben tries to decipher the mixed messages coming from Disney about their next Marvel […]
STREAMING SUBSCRIBERS LOVE SEEING NEW MOVIES AT HOME!
In his round up of the latest VOD news Gruvi CEO Ben Johnson discusses just how important simultaneous […]
CHINA’S WANDA GIVES UP AMC THEATRES MAJORITY STAKE
FILM INDUSTRY NEWS WEEKLY DIGEST, SUNDAY MARCH 14TH China’s Wanda Gives Up AMC Theatres Majority Stake It is […]
STUDIO PROFIT REPORT: NETFLIX REIGNS, PARAMOUNT AND SONY GAIN
FILM INDUSTRY NEWS WEEKLY DIGEST, WEDNESDAY MARCH 10TH Studio Profit Report: Netflix Reigns, Paramount and Sony Gain Hollywood […]
KNOW HOW THE ADVERTISING BUDGET FOR YOUR PVOD RELEASE GENERATES SALES IN REAL TIME.
Gruvi worked with The Atlantic to expand the audience for their first VOD release. We were given one […]
WILL “RAYA…” CAUSE DISNEY TO CHANGE THEIR THEATRICAL PLANS?
In this week’s show Ben speculates on how Disney’s strategy for future cinematic releases could change, takes a […]
ALAMO DRAFTHOUSE FILES FOR CHAPTER 11
FILM INDUSTRY NEWS WEEKLY DIGEST, SUNDAY MARCH 7TH Alamo Drafthouse Movie Chain Files For Chapter 11 Austin, Texas-based, […]
CINEMA AUDIT 2021 – THE U.S.A.
Gruvi has recently conducted an A.U.D.I.T. of the websites of the U.S.’ major cinema chains, to determine how […]
HOW GRUVI AND USHERU PARTNERED WITH GERMAN FILMS TO SUPPORT INTERNATIONAL RELEASES DURING COVID
In this case study we highlight how Behavioural Audience Data was successfully used by German Films to identify, […]
WHO IS “THE UNWITTING PIRATE?” AN INTERVIEW WITH MUSO CEO ANDY CHATTERLEY
In these two episodes of “That’s Entertainment” Ben gets a fascinating insight into the state of digital piracy […]
Can Paramount+ Take On Netflix & All The Rest?
In this edition of our “That’s Entertainment” show Ben gives his take on Viacom’s plans for their rebranded […]
WILL CINEMAS BE SHOWING BLOCKBUSTERS BY MAY?
In the latest episode of our “That’s Entertainment” show we catch up with all the latest cinema news, […]
HOW SOON WILL CINEMAS BE OPEN ON BOTH SIDES OF THE ATLANTIC?
FILM INDUSTRY NEWS WEEKLY DIGEST, SUNDAY FEBRUARY 28 New York City Cinema Reopening March 5 At Reduced Capacity […]
HOW HAVE CINEMAS IN FINLAND COPED WITH COVID?
In the first of our interviews with industry folk from around the globe we talk to Esko Felin […]
TECH NEWS: FACEBOOK VS THE AUSTRALIAN GOVERNMENT
In this special “That’s Entertainment” update Ben takes a look at the situation that saw Facebook in direct […]
IT’S OFFICIAL: CINEMAGOERS WILL BE BACK!
In the latest ep of our “That’s Entertainment” show we look at some encouraging news for cinemas, get […]
HOW TO REGAIN LOST AUDIENCES AND FIND NEW TV VIEWERS ONLINE
Gruvi worked with Viasat World to tackle one of the biggest challenges its Polish TV channels were facing […]
LATEST RESEARCH SHOWS CINEMA AUDIENCES EAGER TO RETURN
FILM INDUSTRY NEWS WEEKLY DIGEST, MONDAY FEBRUARY 22 Moviegoers’ Confidence To Return To Cinemas During Covid Hits Record […]
THE FUTURE OF CINEMA – THE INDUSTRY SPEAKS!
In the latest edition of our “That’s Entertainment” show we take a look at the results of the […]
CINEMA AUDIT 2021 – AUSTRALIA
Gruvi has recently conducted an A.U.D.I.T. of the websites of Australia’s major cinema chains, to determine how effectively […]
IS HOLLYWOOD ABOUT TO CANCEL SUMMER?
In the latest ep of our “That’s Entertainment” show we look at the worrying speculation about this summer’s […]
DISNEY STREAMING SERVICES REACH 146M SUBSCRIBERS WORLDWIDE
WEEKLY FILM INDUSTRY NEWS DIGEST, SUNDAY FEBRUARY 7. Disney began this year with close to 146.4 million paid […]
CHALLENGING NOSTRADAMUS
Every year the The Göteborg Film Festival unveils the fascinating Nostradamus report, which attempts to predict what changes […]
NETFLIX DOMINATES GOLDEN GLOBES NOMINATIONS
WEEKLY FILM INDUSTRY NEWS DIGEST, SUNDAY FEBRUARY 7. Netflix’s Golden Globe Domination Grows Amid Pandemic With A Third […]
THE AUDIENCE PROJECT: THE FUTURE OF FILM DISTRIBUTION & VOD WEBINAR HIGHLIGHTS
In this special edition of our “That’s Entertainment” show watch a brief summary of some of our panellists’ […]
AMC THEATRES BENEFIT FROM REDDIT INVESTORS
WEEKLY FILM INDUSTRY NEWS DIGEST, SUNDAY JANUARY 31ST AMC Theatres Shares: What’s Next for Stocks Roiled by Reddit? […]
STUDIOS DITCH THEATRICAL RELEASES AS VOD STILL BOOMS.
In this week’s “That’s Entertainment” show we look into the possible repercussions of the studios’ decision to pull […]
STUDIOS’ POSTPONE SPRING MOVIES, NETFLIX TOPS 200M SUBSCRIBERS
WEEKLY FILM INDUSTRY NEWS DIGEST, SUNDAY JANUARY 24TH No Time To Die’ pushed to October, triggers Hollywood schedule […]
WHEN WILL THEATRICAL EXHIBITION AND DISTRIBUTION RETURN IN 2021?
In the latest episode of our weekly show we take a deep dive into the state of Theatrical […]
MORE FILM DELAYS LOOMING, HBO MAX AGREES TO PAY FILMMAKERS
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED SUNDAY JANUARY 17TH Hollywood Prepares to Delay Another Slew of Blockbusters Getting […]
VOD IN 2021 – WHAT’S NEXT?
In our first “That’s Entertainment” show of the year we take a look at the state of the […]
UNIVERSAL PVOD PLANS
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED FRIDAY DECEMBER 18 Chairman of Universal Filmed Entertainment Group Donna Langley talks […]
WILL DISNEY WIN THE STREAMING WARS?
In the final episode of our “That’s Entertainment” show for 2020 we take a look at the huge […]
DISNEY INVESTOR DAY REVIEW
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED MONDAY DECEMBER 14 Disney Investor Day Review: It’s All About Streaming, ‘Star […]
WARNER BROS HBO MAX BACKLASH CONTINUES
In the latest edition of our “That’s Entertainment” show we take a look at the continuing fallout from […]
WARNER BROS’ BIG NEWS FOR 2021
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED SUNDAY DECEMBER 6TH Warner Bros: Some Big 2021 News For Fans We […]
EXPLOSIVE 2021 NEWS FROM WARNER BROS.
Warner Bros’ recent announcement that the studio will be releasing all of its 2021 titles simultaneously in cinemas […]
CINEWORLD SECURES $450M
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED MONDAY NOVEMBER 30 Cineworld Secures $450M Debit Facility In a major sign […]
IS THE DISNEY+ ‘LEAKED’ TRAILER A FAKE?
In this week’s show we take a critical look at the contents of the ‘leaked’ Disney+ trailer, and […]
DISNEY CONSIDERING PIVOT FROM THEATRICAL TO DISNEY+
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED MONDAY NOVEMBER 23 Disney Mulling Pivot Of ‘Pinocchio’, ‘Peter Pan’, ‘Cruella’ From […]
CAN WONDER WOMAN SAVE CHRISTMAS?
In this week’s show we take a deep dive into the possible consequences and repercussions of Warner Bros’ […]
DISNEY+ TOPS 73 MILLION SUBSCRIBERS
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED MONDAY NOVEMBER 16 Disney+ Tops 73 Million Subscribers Disney+ is available in […]
Disney’s Focus On Streaming Continues – Gruvi.tv
Disney take centre stage on this this week’s “That’s Entertainment” show, as the studio’s focus on streaming continues. […]
ALL EYES ON ‘WONDER WOMAN 1984’ AS DISNEY PUSHES ‘DEATH ON THE NILE’, ‘FREE GUY’ OUT OF 2020
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED MONDAY NOVEMBER 09 All eyes on ‘Wonder Woman 1984’ as Disney pushes […]
GOOD NEWS/BAD NEWS FROM LIONSGATE
In this week’s episode of gruvi’s “That’s Entertainment” show I take a look at: – The latest news […]
‘DEMON SLAYER’ PASSES $150M AT JAPANESE BOX OFFICE
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED MONDAY NOVEMBER 02 Japan Box Office: ‘Demon Slayer’ Passes $150 Million Total […]
CENSORSHIP AND SOCIAL MEDIA
In the latest episode of Gruvi’s weekly show “That’s Entertainment” we take a look at: You can visit […]
WHY JAMES BOND WON’T DEBUT ON THE SMALL SCREEN
In this week’s edition of Gruvi’s “That’s Entertainment” podcast CEO Ben Johnson casts his eyes over: For more […]
007: NOT COMING TO A STREAMING SERVICE NEAR YOU…
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED MONDAY OCTOBER 26 Don’t Hold Your Breath Waiting To See 007 Film […]
NEW YORK CINEMAS TO REOPEN
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED TUESDAY OCTOBER 20TH Theatre Owners “Pleased” With Cuomo’s Move Allowing New York […]
INDUSTRY NEWS ROUND UP
Disney on Thursday moved its bit Pixar movie Soul to Disney+, where it will now be released on December 25. It […]
JAPAN UNDERSTANDS THE VALUE OF BEHAVIOURAL AUDIENCE DATA
This post is the latest in a series we will be publishing designed to show how some marketing […]
MOVIE THEATRE RESCUE CALLED FOR BY TOP FILMMAKERS
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED THURSDAY OCTOBER 1ST Movie Theater Rescue Called For By Top Filmmakers According […]
CINEMAS CONTINUE TO SUFFER, DISNEY MOVE “BLACK WIDOW” TO MAY
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED THURSDAY SEPTEMBER 24 Cineworld Results: Exhibition Giant Suffers Massive Half-Year Downturn Due […]
GRUVI REOPENS EUROFILMLAUNCHES.COM
With more & more cinemas opening across Europe, Gruvi has relaunched EuroFilmLaunches.com this week. Initially unveiled in May […]
“TENET” STALLS IN US, “MULAN” UNDERPERFORMS IN CHINA
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED THURSDAY SEPTEMBER 17 Box Office Recovery Imperiled: “Do You Take the Risk […]
“MULAN” CAUSES 68% SPIKE IN DOWNLOADS OF DISNEY+ APP
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED FRIDAY SEPTEMBER 11 ‘Mulan’ release leads to 68% spike in Disney+ app […]
MARKETING TO INDEPENDENT FILM FANS: HOW TO SUCCEED THROUGH AUDIENCE TARGETING
Acclaimed US indie cinema chain Alamo Drafthouse expanded its reach in May with the launch of Alamo On […]
“TENET” OPENS INTERNATIONALLY, “THE EIGHT HUNDRED” CONTINUES TO SUCCEED IN CHINA
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED FRIDAY SEPTEMBER 04 ‘Tenet’ Triumphs With $53M Worldwide Launch From 40 Offshore […]
PVOD TO MAKE FUNDAMENTAL CHANGES TO FILM WINDOWING
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED THURSDAY AUGUST 28 Premium VOD set to bring about fundamental changes to […]
AUDIENCES STILL PREFER TO SEE BLOCKBUSTERS IN A CINEMA
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED THURSDAY AUGUST 20 Audiences Still Prefer to See ‘Tenet,’ ‘Wonder Woman 1984’ […]
“TENET” CLAIMS HALF OF ALL TICKETS SOLD BY VUE CINEMAS IN UK
‘Tenet’ Fever Grips U.K., Claiming Over Half of Ticket Sales for Vue Cinema Chain For European cinema giant […]
CINEMA MARKETING: 3 REASONS WHY EASTERN EUROPE LEADS THE WORLD
This post is the first in a series we will be publishing designed to show how some marketing […]
Has COVID-19 broken Hollywood?
Until very recently it seemed cinemas across the globe were at the beck & call of the Hollywood […]
300K cricket fans pay just 0.01p to download mobile game!
Some of the world’s most profitable companies are not listed on the Nasdaq, they are mobile games development […]
Cannes NEXT Webinar: Fighting Corona – how to use audience data correctly for film marketing
The presentation from the session is available for download here: https://gruvi.docsend.com/view/gcej2ac2efe5mzqd On June 24th Gruvi and usheru hosted […]
Cannes NEXT Webinar: How can distributors and VOD platforms work together to grow their audiences?
The presentation from the session with all the reports is available for download here: https://gruvi.docsend.com/view/29wyrqjpwe4pfat8 The session talk […]
Gruvi Supports Alamo On Demand Celebration of Danish Film
Gruvi is teaming up with the US’ leading independent cinema chain Alamo Drafthouse to promote the ongoing partnership […]
Finding Your Audience: What They DO Is More Important Than Who They ARE.
Film distributors (both theatrical and VOD) face one major problem when it comes to social media marketing and […]
What’s happening to the Theatrical Window?
While it’s not quite the Wild West it seems there are now no firm rules when it comes […]
Will TikTok ads be the death of Instastories?
These are the top line results from a recent campaign we ran for a US TVOD release, where […]
Has “Trolls World Tour” really smashed the theatrical window?
Has “Trolls World Tour” really smashed the theatrical window? Will AMC really never screen a Universal movie again […]
Cinemas post Corona – what will have changed?
Recently Universal pioneered debuting a major release on Premium Video On Demand when they launched “Trolls World Tour” […]
Distributors, Sales Agents, Aggregators: there is hope in the time of Corona.
The Opportunity The opportunity in Video on Demand (VOD) has never been stronger. In this article, we will […]
The Audience Project: Using Audience Behaviour To Improve Admissions And Predict Success.
In 2018 Gruvi received investment from Creative Europe to start building The Audience Project (TAP), a database to […]
There’s no bigger influence on gamers than other gamers
Advertising to gamers comes with a different set of rules than most entertainment fans, given 6 out of […]
It’s all Home Entertainment now!
Right now I think it’s safe to assume that we are all sick of hearing about the Coronavirus. […]
U.K. Cinemas Audit 2019
Gruvi has recently conducted its annual A.U.D.I.T. of the websites of the UK and Europe’s major cinema chains, […]
Parasite – international movie campaign showcase
Gruvi had the fantastic opportunity to work on the theatrical release of the Palme D’Or and multiple Oscar […]
Festive Greetings From Gruvi
With Christmas almost upon us, we thought now would be the right time to share our season’s greetings […]
IDENTIFY YOUR AUDIENCE ONLINE EARLY AND SHAPE THE PLANNING & IMPACT OF A MOVIE MARKETING CAMPAIGN.
We recently completed a study into identifying a film’s potential audiences prior to release. We focused on “Bumblebee”, […]
Cinema Audiences: re-targeting loyal customers and advertising new releases.
The following is a series of test we are running on Grand Teatret cinema in Copenhagen, Denmark, to […]
Image versus Video, which is better for cinema ticket sales? Part 2
We integrated our tracking tools with the online ticketing system of the Grand Teatret cinema in Copenhagen, Denmark, […]
Image versus Video, which is better for cinema ticket sales? Part 1
We integrated our tracking tools with the online ticketing system of the Grand Teatret cinema in Copenhagen, Denmark, […]
Does Paid Media Work for Indie Games Launches?
Tracking games sales through online advertising can be a nightmare without the right marketing and technical setup. This […]
Gruvi debuts European Indie Films Calendar, Eurofilmlaunches.com
Film marketing agency Gruvi has launched https://www.eurofilmlaunches.com/, a new service designed to benefit independent film distributors and Europa […]
The Future of Film Promotion Series (Movie Marketing Case Study)
We integrated our tracking tools into the Grand Theatre ticketing system. We did this to show how powerful […]
Euro Film Launches Website Tracks European Film Release Dates Globally
We are very excited to announce our launch called European Film Launches website: https://www.eurofilmlaunches.com/. The site tracks the […]
Gruvi will be featured at inaugural Media Meets Tech day at Cannes Marche Du Film NEXT 2019
It is with great pleasure that we announce Gruvi has been selected as one of the companies that […]
Moving your cinema foyer online: The Audience Project (TAP)
I know it might sound counter-intuitive to people who work outside of the movie business, but most cinemas […]
Gruvi New Facebook Player – Ticketing in the Newsfeed
Our Facebook newsfeed ticketing technology is back! We can once again deliver showtimes or any relevant sales message […]
Special Offer to Europa Distribution Members
Gruvi is offering Europa Distribution members the following services in order to improve the promotion and distribution of […]
Looking back at an incredible 2018
Before signing off to enjoy a couple of quiet weeks with our families and friends we want to […]
Are European Exhibitors Ready To Capture Online Audiences?
Earlier this year, we learned that 55% of cinema visits are intermediated by an online search of a […]
Gruvi Weekly Digest #99 – Social Media Killed the TV Star
A weekly catch up on things we’ve found interesting over the past week.Featured recommendationWith IGTV Instagram is becoming […]
Gruvi Weekly Digest #98 – Controversial practices in film advertising
A weekly catch up on things we’ve found interesting over the past week.Featured recommendationAutoplay Video Ads Are Coming […]
Gruvi Weekly Digest #97 – Shifts in audiences behaviour drive media industry business decisions
A weekly catch up on things we’ve found interesting over the past week.Featured recommendationAT&T wins: Judge clears $85 […]
Gruvi Weekly Digest #96 – Digital strategies for cinemas- the key to European audiences
A weekly catch up on things we’ve found interesting over the past week.Featured recommendationGruvi’s Web A.U.D.I.T. Asks How […]
Gruvi is speaking at two sessions in the ECA Showcase at CineEurope 2018
We will be at CineEurope in Barcelona again this year so let us know below if you would […]
Gruvi Weekly Digest #95 – Disney’s greatest competitor in 2018 is Disney
A weekly catch up on things we’ve found interesting over the past week.Featured recommendationDisney’s 2018 film slate is […]
Gruvi Weekly Digest #94 – EU Cinema Attendance Thrives
A weekly catch up on things we’ve found interesting over the past week. Featured recommendationCinema-going in Europe is […]
Gruvi Weekly Digest #93 – Cannes 2018 aftermath
A weekly catch up on things we’ve found interesting over the past week.Featured recommendationCannes 2018: Big Movies Soar, […]
Gruvi Weekly Digest #92 – MoviePass sounded too good to be true – maybe because it was
A weekly catch up on things we’ve found interesting over the past week.Featured recommendationNetflix Launches New Research Website […]
Movie Industry News: Netflix Research vs MoviePass Experiment
MoviePass sounded too good to be true — maybe because it was. The monthly subscription fee of $9.95 […]
Gruvi at Kino Kongress in Baden-Baden 2018
This year Gruvi is attending Kino Kongress in Baden Baden, Germany. Daniel Gschaider will there from 15-17 May, […]
Gruvi at Cannes Film Festival 2018
Gruvi is excited to attend Cannes Film Festival again this year. Nikolaj Mathies, our head of Marketing and […]
Gruvi Weekly Digest #91 – The Royal Wedding and Other Revenue
A weekly catch up on things we’ve found interesting over the past week.Featured recommendation‘Harry & Meghan’ romance gets […]
Audience Analysis for the Movie A Prayer Before Dawn
Starting with an accurate idea of who your audiences are is absolutely vital to the success of independent […]
Legal battles, controversy, and Netflix as Cannes 2018 comes closer
EU strikes deal forcing Netflix, Amazon to fund European Content Cinema vs on-demand platforms vs TV? National vs […]
Peaking Interest in the Time of Peak Content
Peaking Interest in the Time of Peak Content “The television industry has experienced such a surge in original content […]
Gruvi at Cinemacon 2018 in Las Vegas
This year Gruvi is attending Cinemacon in Las Vegas, between the 23rd and 26th of April.We’re looking forward […]
If Social Media Predicted the Oscars – The 2018 Edition- And The Winners Are…
After months of build up, last night the Academy Awards finally rode into town. It was a great […]
If Social Media Decided the Oscars. Our results are in!
The votes are in and D-Day is almost here! Ahead of the 90th Academy Awards ceremony tomorrow we’re […]
Gruvi’s 2017 Blog Post Hall of Fame
What a year it has been! Here at Gruvi we’ve had an incredible 12 months, continuing to work […]
Facebook GIF Marketing: Yes, it’s Pronounced “JIF”
Whether you pronounce it “GIF”* or “JIF”, using GIFs in tandem with Facebook Video marketing can be incredibly […]
Analyzing the Primary Audience for Upcoming Amazon Series
You’ve polished off Stranger Things, had your mind blown by Mindhunter and ticked off The Tick – So […]
If Social Media Predicted the Oscars (Best Picture- Part 2)
Here at Gruvi we are having some fun with a little social media marketing experiment – we are […]
Combining paid advertising and influencer marketing for movies. Case Study: “Kidnapning” (part three).
Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the […]
‘Seeing the light’- a Video Interview with Producer Regner Grasten. Movie Marketing Case Study: “Kidnapping” (part two).
Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the […]
If Social Media decided the Oscars (Best Picture – Part 1)
Here at Gruvi we are having some fun with a little experiment – we are trying to see […]
Gruvi Weekly Debrief- 17/11/2017
The Gruvi WeeklyDebrief is our Friday recap of the topics that we’ve covered on the website over the […]
If Social Media decided the Oscars (Best Foreign Film)
Following on from our introduction last week, we look first at our picks for Best Foreign Film. At […]
A Gruvi Case Study – Shark Week
In today’s blog we’re looking at a social media marketing case study, featuring our work with CinEvents on […]
Going In Circles With Facebook Carousel Ads? Let Us Help
Previously we discussed the exciting possibilities of Facebook video marketing, and with a bit of care and attention […]
Gruvi Weekly Debrief – 03/11/17
Today we’re starting a new weekly post, the Gruvi Weekly Debrief. In this new format we’ll recap the […]
If Social Media Decided the Oscars (Round 2)
A few years ago we decided to do a bit of an social media marketing experiment – as […]
Are Bite-Sized Serials The Future?
If the flurry of articles in the past week are anything to go by, short, digestible original series […]
Get Facebook Video Marketing Right: 4 Factors to Consider
Facebook generates 8 billion video views on average per day. More views than the population of the entire […]
Introducing: Gruvi’s new website
You might notice things looking a bit different around the Gruvi website today. We’re happy to introduce you […]
The Future of The Film Industry: Digital Innovation & Blockchain
In 2015 we wrote Looking Past the Headlights: the Next 10 Years in the Entertainment Industry, where we […]
Innovation in the Film Industry is Urgently Needed. Gruvi launches new Ebook “WINNING YOUR AUDIENCES”.
Gruvi outlines largest upcoming trends facing the movie industry in the latest chapter of their acclaimed and shows […]
Digital marketing for cinemas – Gruvi services suite
Digital marketing for cinemas is becoming increasingly important. Today’s younger audiences are busy, fragmented across devices and completely […]
Awww, SNAP!
We are excited to announce the addition of full Snapchat Ads integration to the Gruvi platform. Building Snapchat […]
Why Digital Marketing Campaigns for Films Often Fail
Despite the wide range of gorgeous content, there is something fundamentally rotten in the state of entertainment content […]
Film Promotion Challenges In The Digital World
The competition and challenges of film launches are only set to become more difficult over the coming years […]
The importance of standing out: Why you shouldn’t take the safe path when marketing your movie
The competition and challenges of film launches are only set to become more difficult over the coming years. […]
The Truth About Planning In Online Movie Marketing
The competition and challenges of film launches are only set to become more difficult over the coming years […]
How Blockbuster Economics Are Hurting The Movie Industry – One Size Doesn’t Fit All!
The competition and challenges facing film launches are only set to increase over the coming years with the […]
How Blockbuster Economics Are Hurting The Movie Industry
The competition and challenges of film launches are only set to become more complex over the coming years […]
Can Social Media Buzz predict the Oscars? We’re about to find out!
Social media buzz is something we frequently analyse and work on generating for the movies we help market. […]
Is TV Killing The Movie Industry?
The new world of TV is unbundled from time, removed from pipe and device agnostic. Our viewing habits […]
Is TV Killing The Movie Industry?
The new world of TV is unbundled from time, removed from pipe and device agnostic. Our viewing habits […]
Gruvi is joining the Event Cinema Association
We are happy to announce we are joining the Event Cinema Association (ECA), with a membership already including […]
Series Festival in Cannes // Viewing Habits // A24 Mystery Release // Soccer Rebranding // Digital
Gruvi Weekly Digest #51—?A weekly catch up on what we found interesting at Gruvi. Ben, CEOFrench Pay TV […]
Movie Investment // Awards Predictors // Future of TV // Arrival’s Alien Alphabet // Data Stories
Gruvi Weekly Digest #50— A weekly catch up on what we found interesting at Gruvi. Ben, CEOUsing Science […]
The Separation of Church and State in Digital Marketing
How entertainment brands are mis-using digital marketing and what they should be doing instead.‘The separation of Church and […]
Your Digital Marketing Strategy Is Wrong!
The Separation of Church and State in Digital Marketing: How entertainment brands are mis-using digital marketing and what […]
The Challenges and Opportunities of Bitcoin for the Entertainment Industry
How Bitcoin and Blockchain will change the future of filmIf you are a producer or distributor of content […]
Cyber Espionage // Fake News // 2017 Marketing Trends // Data Visualisation by Google // Apollo 11
Gruvi Weekly Digest #49— A weekly catch up on what we found interesting at Gruvi. Ben, CEOThe Perfect […]
Gruvi Web Widgets: Embed Example within Blogging tools
Thinking about reaching out to bloggers to help with your next campaign?Gruvi’s player can embed into a wide […]
Cinema Chat Bot Technology – The Future of Marketing Is Here
Cinema chat bot technology: The ODEON ChatBot Choosing what to watch may not be as easy as you […]
Cinema Chatbot Tech: The ODEON Chatbot
Choosing what to watch may not be as easy as you think! So we created a Facebook Messenger […]
Gruvi launches first European cinema chatbot for ODEON Cinemas
After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what […]
Julian Asange // Nosferatu Remake // Alt Music History // 2016 Fonts // AI Pictionary
Gruvi Weekly Digest #47—A weekly catch up on what we found interesting at Gruvi. Ben, CEOJulian Assange faces […]
Gruvi Weekly Digest Special Edition: President Donald J. Trump
Gruvi Weekly Digest #46—?A weekly catch up on what we found interesting at Gruvi.We’re just as taken aback […]
Influencer Marketing for the Creative Industries
How to find the right opinion leaders and persuade them to promote your creative product: a guide and […]
Case Study: Influencer Marketing for the Creative Industries
Influencer marketing may sound like the latest fad in a social media driven world. It is especially attractive […]
The Trump Brand // An Acting Career in Movie Types // Optimising Video Ads for Digital // The Value
Gruvi Weekly Digest #45— A weekly catch up on what we found interesting at Gruvi. Ben, CEO5 charts: […]
Influencer Marketing Dos and Donts // Magic Movie Marketing // Facebook TV // Design Secrets
Gruvi Weekly Digest #44— A weekly catch up on what we found interesting at Gruvi. Ben, CEO After […]
Oscars // Ghostbusters Marketing // Science vs. Creativity // Website Design // The 2nd US President
Gruvi Weekly Digest #43—?A weekly catch up on what we found interesting at Gruvi. Ben, CEO2017 Oscar Predictions: […]
Ghostbusters- the franchise revival shot down by Twitter
The audience perspective Chris Thilk When the new Ghostbusters movie, directed by Paul Feig and featuring a cast […]
Big data – the recipe for movie success?
Under the title “BigData.BigMovies. How algorithms transform the film and TV industries“, the Erich Pommer Institute and the […]
Gruvi Weekly Digest Special Edition- Paradigm Shift
Gruvi Weekly Digest #42— A weekly catch up on what we found interesting at Gruvi. Ben, CEOWhy the […]
Fake Online Audiences // Snap Spectacles // Design Tips // Movies Fiscal Transparency // Game Publis
Gruvi Weekly Digest #41?— A weekly catch up on what we found interesting at Gruvi. Ben, CEOHow Much […]
Gruvi Campaign Case Study // Social Media Marketing Trends // Progressive Web Apps
Gruvi Weekly Digest #40?— A weekly catch up on what we found interesting at Gruvi.. . .If you’d […]
How to engage highly targeted movie audiences
Case study: “The Bride” US limited releaseWe often hear independent filmmakers and distributors expressing fears that the audience […]
The New TV // Haven’t I Heard That Before? // Talking to Customers // A Lot More is More // Movie Sc
Gruvi Weekly Digest #39?—?A weekly catch up on what we found interesting at Gruvi.. . .If you’d like […]
Break Out Indies – Indie Distribution – Originality
Gruvi Weekly Digest #38?— A weekly catch up on what we found interesting at Gruvi.. . .If you’d […]
Launching your game: How are you influencing your influencer marketing?
‘Influencer marketing’ is becoming more and more of a popular catchphrase. Despite that, it’s hardly scientific and subject […]
WhatsApp // Design Testing at Netflix // Headlines // The Perfume Ad Everybody Can’t Stop Watching
Gruvi Weekly Digest #37?— A weekly catch up on what we found interesting at Gruvi.. . .If you’d […]
The Victims of Windowing // Who Killed Gawker? // SaaS Marketing // The Physics of Gymnastics
Gruvi Weekly Digest #36 — A weekly catch up on what we found interesting at Gruvi.. . .If […]
Facebook Carousel // Life in Silicon Valley // Suicide Squad vs. Critics // No Alcohol
Gruvi Weekly Digest #35?—?A weekly catch up on what we found interesting at Gruvi.. . .If you’d like […]
The Blockbuster Bubble // Challenging the Studio System // The Importance of Big Data for SVOD //
Gruvi Weekly Digest #34?—?A weekly catch up on what we found interesting at Gruvi.. . .If you’d like […]
What’s Your Snapchat Strategy?
I am going to make a prediction here: Snapchat is going to become the most important marketing platform […]
“Snapchat Will Be THE Most Important Marketing Platform”
I am going to make a prediction here: Snapchat is going to become the most important marketing platform […]
The Four Horsemen of Digital Marketing
Working for the entertainment industry is really fun. The content is so engaging and the advertising is inherently […]
Dynamic Tweets: Local Links for Live Events
A few years ago, Gruvi was first to bring local showtimes information and key buying links to Facebook […]
Working on HBO’s Game of Thrones with ad units about the “Home of Series”
Rand Fishkin’s presentation ‘Why Content Marketing Fails’ highlights a really important mistake that many make today, which is […]
Snapchat API — Binge Scale — Snapchat Again — The Perils of Redesign — The Future of GoPro
Gruvi Weekly Digest #33 — A weekly catch up on what we found interesting at Gruvi.This week’s reads […]
Gruvi Vlog #2 — E-Hailing — AI on AI — Designing Chat Bots — D-Day on Twitter — Wildness
Gruvi Weekly Digest #32 — A weekly catch up on what we found interesting at Gruvi.This week we’re […]
Chat Bots — Silent Videos — The New Bond — Lessons from Buffer — The Troubles of Fandom
Gruvi Weekly Digest #31?—?A weekly catch up on what we found interesting at Gruvi. This week’s news makes […]
Snapchat Advertising — China’s Firewall — Are Smart Contracts Secure ? — Goodreads Going Into Sales
Gruvi Weekly Digest #30— A weekly catch up on what we found interesting at Gruvi.From Snapchat landing with […]
Gruvi Vlog #1 — How Privacy Affects Apple Music — Discoverability — Evolution of New Media
Gruvi Weekly Digest #29 — A weekly catch up on what we found interesting at Gruvi. This week […]
Audience Engaging Images — The Internet Economy — Video Games Aiding Research — Evolution of Music
Gruvi Weekly Digest #28?—?A weekly catch up on what we found interesting at Gruvi. As usual, we’ve kept […]
European Box Office in 2015 — Measuring the Tech Bubble — Filmstruck — May the 4th Be With You
Gruvi Weekly Digest #27 — A weekly catch up on what we found interesting at Gruvi.This Star Wars […]
Amazon Follows the Audience — Live Social TV Measurements — Media Turns Introspective
Gruvi Weekly Digest #26 — A weekly catch up on what we found interesting at Gruvi.Film, TV, journalism, […]
Media Business Are Moving — Web Publishers’ Breaking Point — Media is Broken — Mixed Reality
Gruvi Weekly Digest #25 — A weekly catch up on what we found interesting at Gruvi.This past week […]
Tobuscus’s Week from Hell — Facebook is Killing It — Design in the Olympics
Gruvi Weekly Digest #24 — A weekly catch up on what we found interesting at Gruvi.The internet as […]
The Future of Big Media — No More Breaking News — Interactive Fiction — Motion Design & UX
Gruvi Weekly Digest #23 — A weekly catch up on what we found interesting at Gruvi.The future is […]
Online Piracy — Why do people illegally torrent and download movies and what should be done about it
Last year I wrote a post on LinkedIn regarding piracy and rumours that Netflix would begin blocking VPN […]
‘Ethnic Affinity’ Advertising — Nintendo on Your Smartphone — Game Developing — Motion Design
Gruvi Weekly Digest #22 — A weekly catch up on what we found interesting at Gruvi.We’re looking into […]
How Screening Room Is Challenging the Way Hollywood Works
Sean Parker’s Screening Room project is creating real hullabaloo in Hollywood this week. The service offers the possibility […]
The New Age of Day-and-Date — Silicon Valley at SXSW — Preacher— Hotels Online vs Offline
Gruvi Weekly Digest #21 — A weekly catch up on what we found interesting at Gruvi. Plenty of […]
Know Thy Audience: Marketing the Horror Film “It Follows”
What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again, we work […]
DVD Ghosts — Computer Wins — Sid Meier, Game Emperor — Blue Everything — Video Stores Forever
Gruvi Weekly Digest #20 — A weekly catch up on what we found interesting at Gruvi. This week […]
UK Film Distribution — Who’s Afraid of Notifications — The Metrograph— Graphic Design for Toddlers
Gruvi Weekly Digest #19 — A weekly catch up on what we found interesting at Gruvi. Now that […]
Arthouse Horror — Vimeo Video Trends— Peak Paper — High Seas Homesteads — The Worst Game in History
Gruvi Weekly Digest #18 — A weekly catch up on what we found interesting at Gruvi. We’ve got […]
YouTube Stars Are Growing Up — Political Ads — Financial Stability vs. Independent Film
Gruvi Weekly Digest #17 — A weekly catch up on what we found interesting at Gruvi. Lots of […]
Your Brain on Batteries — The Importance of John Williams — Serial Storytelling Value — Laura Poitra
Gruvi Weekly Digest #16 — A weekly catch up on what we found interesting at Gruvi. This week […]
Making “The Man Who Saved the World” — A documentary that turned into a feature film
“The Man Who Saved the World” documents the story of Stanislav Petrov, a Soviet officer who, at the […]
Choices — Ad Technology by Snapchat — The DoP as Auteur — A Different Kind of Video Game
Gruvi Weekly Digest #12 — A weekly catch up on what we found interesting at Gruvi. Along with […]
Hollywood- China Deals — Internet Explorer — Streaming as a Genre — Middle-Class Films
Gruvi Weekly Digest #11 — A weekly catch up on what we found interesting at Gruvi. New year, […]
The Business of Media — iTunes Top 10 — Immersive Cinema — Probability — YouTube Middle Class
Gruvi Weekly Digest #10 — A weekly catch up on what we found interesting at Gruvi. This week […]
Internet Manipulation — Messaging — Kickstarter Fulfillment — Role-Models — The Role of Press
Gruvi Weekly Digest #9 — A weekly catch up on what we found interesting at Gruvi. It’s no […]
Nick Cave: 20,000 Days on Earth – Advertising on Facebook
Since our recent website update, we’re reposting all our Whitepapers. This Whitepaper is from October 2014. This Whitepaper […]
Movie Marketing Using Facebook’s Newsfeed Adverts
Since our recent website update, we’re reposting all our Whitepapers. This Whitepaper is from September 2013.Here’s our most […]
VOD Transparency — Mobile Marketing — Cybercrime — The Inconsistency of English — Moving Covers
Gruvi Weekly Digest #8 — A weekly catch up on what we found interesting at Gruvi. The internet […]
Data Shock — Paint Drying — Internet Addiction — Ad Bubble — The Theory of Relativity
Gruvi Weekly Digest #7 — A weekly catch up on what we found interesting at Gruvi. This week, […]
Digital Ads Viewability — AI vs. UI — Everything Is a Narrative — Crowdfunding Movies
Gruvi Weekly Digest #6 — A weekly catch up on what we found interesting at Gruvi. From digital […]
The Myth of the Opening Weekend as a Key Performance Indicator
The current lack of quality, independent, original screenplays for more discerning viewers is the subject of common complaint […]
Making Twitter Social — American Film Market — Social Status — The 3-Click Myth — Startups
Gruvi Weekly Digest #5 — A weekly catch up on what we found interesting at Gruvi. We’ve been […]
Online Movie Ratings — Autumn Releases — Twitter’s Revolution — An App’s Life Span
Gruvi Weekly Digest #4 — A weekly catch up on what we found interesting at Gruvi. There are […]
Mobile Tracking – Snapchat – Behavioural Economics – Book Recommendation- Space Cocktails
Gruvi Weekly Digest #3 — A weekly catch up on what we found interesting at Gruvi. While our […]
YouTube’s Big Bold Move in the SVOD Game of Thrones
In the online world, with scarce attention as the battlefield, content has become the weapon of choice. Whether […]
Cord Cutting — Startups — Movie Release Disruptions — Facebook Messenger — Back to the 80s
Gruvi Weekly Digest #2 — A weekly catch up on what we found interesting at Gruvi. If you […]
SVOD Platforms- Past, Present, and Future.
Jim Packer (president of Worldwide TV and Digital Distribution at Lionsgate) and Mike Hopkins (CEO of Hulu) participated […]
Ad-blocking — The Rise of VR — Focus on the Audience — Mid Tier Movie Releases Work
Gruvi Weekly Digest #1 — A weekly catch up what we found interesting at Gruvi. The relationship between […]
The shortcut to great cinema-going experiences- the Showtimes API
In 2014, we spent three months collecting data on cinemas in the territories where we regularly worked. We […]
Promoting a film with a message “The Man Who Saved the World”
What would have the Cold War become had it not been for Stanislav Petrov? Luckily, we’ll never know. […]
Looking Past The Headlights: The Next 10 Years in the Entertainment Industry
This article is Part 3 in a series of 3.While researching our previous articles, it became clear that […]
The challenges in marketing independent movies
This article is Part 2 in a series of 3.In the first article we’ve discussed Straight Outta Compton‘s […]
Cinema movie marketing: new trial with the Odeon
Last year we launched a suite of tools for cross-promoting and marketing content on social media. Cinema became […]
Engaging Rolling Stones fans with the LightVibes experience
Earlier this year, Gruvi had the pleasure of collaborating with UCI Cinemas (part of the largest cinema chain […]
Straight Outta Compton’s Success — Countering Blockbuster Economics
This article is Part 1 in a series of 3.Straight Outta Compton is not a blockbuster, it doesn’t […]
Facebook Native Video Advertising: It’s not about the number of views
With Digital video ad spend expected to grow 40 percent next year to $5.72 billion (eMarketer), Facebook’s sponsored […]
Marketing independent films with Fandor
A recent blog post talked about how we’re currently working with Fandor in the US helping them to […]
Achtung Berlin 2015
As you might have read in a previous post, the Achtung Berlin film festival, 15-22nd April, are using […]
Gruvi @ MIPTV 2015 Talking at the Producers Toolbox event – How to Crowdfund and Why?
Just came off stage at MIPTV 2015 after presenting alongside Andy Green, of Distrify Media, to over 300 […]
Game of Cross-Promotions
Last year we launched new features to help brands cross promote their content catalogues on social media and […]
Fifty Shades of Grey: Fathers … lock up your sons!
The Fifty Shades of Grey film adaptation of the book is released this week. It follows the relationship […]
China, Alibaba & Hollywood a Story of Cultural Hybrids
In the final half of 2014 the major news in the entertainment industry was China: the recent IPO […]
Rad Zombie VFX — The Franchising of TV — SVOD Sundance Deals — Designing with Vibrant Colors
Gruvi Weekly Digest #15 — A weekly catch up on what we found interesting at Gruvi. This week […]
Why Entertainment Brands Should Think Like Indie Video Store Owners
In a recent article Netflix’s chief of Product Neil Hunt stated that Netflix’s recommendations algorithm saves the company […]
The Law of Shitty Click Throughs – Why do most online campaigns end up sucking?
Over time, all marketing strategies result in shitty click through rates. According to Andrew Chen the main driver […]
Case Study: Advertising “Force Majeure: on Facebook – in an Avalanche would YOU save your iPhone or your family?
We recently worked on the Nordisk Råds Filmpris – an annual film award with each Scandinavian country entering […]
How does Banner Advertising Compare Against Native In-stream Advertising in Facebook?
This post reviews recent campaigns using our Showtime technology in action on banners for two large campaigns in […]
Programmatic Buying: Welcome to a new era of advertising
Programmatic buying, or real-time ad bidding, is rapidly changing the way advertising spend is parcelled out online, with […]
New Cross-Promotion Wave features: Index and Carousel
An increasing number of brands we work with have expressed a desire to promote entire catalogues of content, […]
Netflix’s move into producing movies: Adam Sandler is the first to jump on board
Netflix is continuing to radically change the way we consume entertainment content, and in recent years they’ve increasingly […]
Thoughts on the ‘2014 State of Marketing Report’
We recently came across ExactTarget’s ‘2014 State of Marketing’ report, and it’s interesting reading to say the least. […]
Why do Native and Social go Hand in Hand?
IAB’s defines native advertising — as a paid ad that is so cohesive with the page content, assimilated […]
The Showtimes API – An International Showtimes and Ticketing API
Our cinema deep ticketing and international showtimes project is now complete and we’re ready to release the result! […]
Introducing Surf – Wave’s New Player
With Facebook’s re-designed Business Pages going live last month, we thought this would be a good time to […]
Facebook’s New Page Design
By now I’m sure you’ll have seen Facebook’s new look for Pages. Originally announced back in March, Facebook […]
Interactive Rich Media Banner Ads: Ditch the GIF
New rich displays are growing the market for online marketing and banner ads. And as performance continues to […]
Early Screenings: Hot data for a potential film audience
We recently completed work on the Divergent campaign for Nordisk film in Denmark over the Easter period. Divergent […]
Updates to Facebook’s newsfeed: The new look of our players
Over the last few weeks we have been seeing some very interesting updates to Facebook’s news feed that […]
A Gruvi workshop at the Film Festival in Brive
It was inspiring to meet such a group of young passionate film makers who were all in the […]
Why does online advertising spend for movies lag behind other sectors?
According to the PWC report the Global Media Industry is poised to Top $2 Trillion in 2016. For […]
The future of digital communication – teens, identity and the anomaly of Facebook
The recent and excellent interview with Donah Boyd (Microsoft Research) by theverge.com raises some interesting ideas about the […]
Page post updates – new opportunities for film marketing
A couple of weeks back Facebook introduced the latest rounds of tweaks and changes that open up a […]
Doubling the Impact of Movie Marketing Budgets
When it comes to launching a new film – are you a frog or spider? Since launching the […]
The Oscars, A recap on our study
We placed our bets and one of our predictions was correct. The Great Beauty won Best Foreign Film, […]
If Social Media Decided The Oscars – Week 4
With less than a week to go until the 86th Academy Awards, its time to see who has […]
If Social Media Decided the Oscars – Week 3
It’s time for the third installment of Gruvi’s analysis of the Oscar nominees for Best Picture and Best […]
Facebook under fire: movie distributor budgets
Adweeks recent blog post about the perception of Facebook within the Movie Industry does seem to correctly reflect […]
If Social Media Decided The Oscars – Week 2
Welcome back to the second edition of Gruvi’s analysis of the Oscar nominees for Best Picture and Best […]
If Social Media decided the Oscars – Week
Over the next four weeks we’re predicting the outcome of the Oscars for Best Picture and Best Foreign […]
The Smurfs Sing-Along Promotion
For the release of The Smurfs 2 in June 2013, we’ve created a bespoke app that is slightly […]
Perez Hilton comments on the Miley Cyrus campaign we recently worked on
Perez Hilton recently wrote about the Scandinavian Campaign for Miley Cyrus LOL movie we just completed working on […]
If Social Media Decided The Oscars – Infographic
Since our recent website update, we’re reposting all our Whitepapers. This Whitepaper is from February 2014. Over the […]