‘Seeing the light’- a Video Interview with Producer Regner Grasten. Movie Marketing Case Study: Kidnapning (Part 2)

Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. This was a challenging movie marketing campaign, with a complex set up and a lot of moving parts- including creating…
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Gruvi Team

21 November 2017

If Social Media decided the Oscars (Best Picture – Part 1)

Here at Gruvi we are having some fun with a little experiment – we are trying to see if social media marketing analysis can predict the outcome of the Oscars (Check out our previous attempt here). In preparation for the…
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Gruvi Team

20 November 2017

Gruvi Weekly Debrief- 17/11/2017

The Gruvi Weekly Debrief is our Friday recap of the topics that we’ve covered on the website over the past week and the occasional company updates. Two new posts up this week on the blog! The first is an look into how…
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Gruvi Team

17 November 2017

Combining paid advertising and influencer marketing for movies. Case Study: Kidnapning (Part 1)

Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie Kidnapning. This was a challenging campaign, with a complex set up and a lot of moving parts. The results…
Read more
Gruvi Team

14 November 2017

Netflix and the Art of the Buzz

With the recent announcement that Netflix is planning to release 80 original movies in 2018, dwarfing the 38 that Sony released this year, we decided to look at the marketing strategies of the streaming platform vs. the traditional studios. The…
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Gruvi Team

13 November 2017

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