The Separation of Church and State in Digital Marketing

Articles / Ben Johnson on 28 December 2016

How entertainment brands are mis-using digital marketing and what they should be doing instead. ‘The separation of Church and State’ in digital marketing in the realm of entertainment refers to the ‘inefficient’ separation of creative planning and execution from the process…
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Gruvi Web Widgets: Embed Example within Blogging tools

Articles / Ben Johnson on 12 December 2016

Thinking about reaching out to bloggers to help with your next campaign? Gruvi’s player can embed into a wide variety of different blog tools like wordpress and tumblr. This allows your PR teams to embed Gruvi’s widget as part of…
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