The Audience Project
HOW GRUVI AND USHERU PARTNERED WITH GERMAN FILMS TO SUPPORT INTERNATIONAL RELEASES DURING COVID
In this case study we highlight how Behavioural Audience Data was successfully used by German Films to identify, […]
The Audience Project: Using Audience Behaviour To Improve Admissions And Predict Success.
In 2018 Gruvi received investment from Creative Europe to start building The Audience Project (TAP), a database to […]
Parasite – international movie campaign showcase
Gruvi had the fantastic opportunity to work on the theatrical release of the Palme D’Or and multiple Oscar […]
Cinema Audiences: re-targeting loyal customers and advertising new releases.
The following is a series of test we are running on Grand Teatret cinema in Copenhagen, Denmark, to […]
Moving your cinema foyer online: The Audience Project (TAP)
I know it might sound counter-intuitive to people who work outside of the movie business, but most cinemas […]