How to engage highly targeted movie audiences

Campaigns / Ben Johnson on 16 September 2016

Case study: “The Bride” US limited release We often hear independent filmmakers and distributors expressing fears that the audience for their films is ‘too small’. And while it is true that some movies appeal to a niche audience, it doesn’t…
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Dynamic Tweets: Local Links for Live Events

Campaigns / Matthew Kidd on 20 June 2016

A few years ago, Gruvi was first to bring local showtimes information and key buying links to Facebook (including directly in Facebook’s Newsfeed). Today we’re ecstatic to announce we’re pushing new boundaries on Twitter too. For the past couple of…
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Know Thy Audience: Marketing the Horror Film “It Follows”

Articles / Ben Johnson on 11 March 2016

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again, we work on a movie that is really special — when our initial assumptions about marketing and target audience are completely disproved, and when data brings to…
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