Our
Work

Opening week performance defines a film’s commercial trajectory. For The Housemaid, Reading Cinemas required a data-led campaign that translated digital media investment directly into measurable ticket revenue. With a clearly defined female-skewed audience, we focused on high-value targeting, behavioural retargeting, and real-time optimisation — ensuring every dollar worked toward box office growth.

The challenge for Gruvi was to prove that our data approach works by maximising ticket sales for IMAX sessions of Top Gun: Maverick. We identified that the release of Top Gun: Maverick would be a major cultural event in UAE, attracting both regular and infrequent cinemagoers. This is due to the massive popularity of Tom Cruise in the country, as well as the buzz surrounding the film.

DCM Film Distribution in Germany partnered with Gruvi on the release of A24’s CIVIL WAR. The key objective was to create widespread awareness, leverage audience behaviour data to deepen interest, and ultimately drive them to take action.

The client has a strong internal marketing team, but recognised that their existing approach did not provide the insights to build for sustained growth. Data application was highlighted as key in their development. They wanted to partner with a specialist agency in order to deliver a strategy which met their goals.