Blog > STREAMERS TURN TO AD FUNDED CONTENT, BUT WILL THAT KEEP YOU ENGAGED?

STREAMERS TURN TO AD FUNDED CONTENT, BUT WILL THAT KEEP YOU ENGAGED?

That's Entertainment Show 84

Ben Johnson / 24 March 2022

"That's Entertainment" News Show

Churn is the biggest threat facing streaming video providers today; can AVOD platforms and a greater choice of content keep audiences loyal, particularly if they struggle to find the shows designed to appeal to them?