Blog > VARIABLE PRICING COMES TO U.S. CINEMAS
VARIABLE PRICING COMES TO U.S. CINEMAS
We look at industry reactions to AMC’s decision to charge a premium for ‘The Batman’ tickets and consider the possible consequences for US exhibition overall.
Blog > VARIABLE PRICING COMES TO U.S. CINEMAS
We look at industry reactions to AMC’s decision to charge a premium for ‘The Batman’ tickets and consider the possible consequences for US exhibition overall.