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Programmatic Buying: Welcome to a new era of advertising

Articles / Ben Johnson on 7 October 2014

Programmatic buying, or real-time ad bidding, is rapidly changing the way advertising spend is parcelled out online, with the share of programmatic spend in US digital media transactions expected to rise to over 80% by 2017. Western Europe will not…
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Interactive Rich Media Banner Ads: Ditch the GIF

News / Ben Johnson on 28 May 2014

New rich displays are growing the market for online marketing and banner ads. And as performance continues to improve, the old restrictions that limited banner ads to simple GIFs are being removed, creating new possibilities for internet marketing. DSPs and…
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