Marketing Movies on Social

The Separation of Church and State in Digital Marketing

Articles / Ben Johnson on 28 December 2016

How entertainment brands are mis-using digital marketing and what they should be doing instead. ‘The separation of Church and State’ in digital marketing in the realm of entertainment refers to the ‘inefficient’ separation of creative planning and execution from the process…
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Ghostbusters- the franchise revival shot down by Twitter

Articles / Ben Johnson on 11 October 2016

The audience perspective Chris Thilk When the new Ghostbusters movie, directed by Paul Feig and featuring a cast made up of comedy powerhouses Kristen Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon, was announced, the feedback was immediate and severe.…
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Fifty Shades of Grey: Fathers … lock up your sons!

Campaigns / Ben Johnson on 15 February 2015

The Fifty Shades of Grey film adaptation of the book is released this week. It follows the relationship between college graduate Anastasia Steele, played by Dakota Johnson, 25, and businessman, Christian Grey, played by Northern Irish actor Jamie Dornan, 32.…
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