YouTube’s Big Bold Move in the SVOD Game of Thrones

Articles / Ben Johnson on 27 October 2015

In the online world, with scarce attention as the battlefield, content has become the weapon of choice. Whether subscription or ad-based, a variety of platforms are building their strategy on whatever attracts the most eyeballs for the longest period of time.…
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SVOD Platforms- Past, Present and Future

Articles / Ben Johnson on 19 October 2015

Jim Packer (president of Worldwide TV and Digital Distribution at Lionsgate) and Mike Hopkins (CEO of Hulu) participated in a real gem of a talk during MIPCOM this year. The two professionals shared their insight on how SVOD (subscription video on demand)…
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Game of Cross-Promotions

Campaigns / Matthew Kidd on 13 April 2015

Last year we launched new features to help brands cross promote their content catalogues on social media and the web. CinemaxX were the earliest adopters of the technology. They used the Hub app to display playweeks on their fanpage, and…
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