Data application was highlighted as key in their development. They wanted to partner with a specialist agency
independent cinema chain
Exhibition
2024
CINEMA CHAIN
Europe
The client has a strong internal marketing team, but recognised that their existing approach did not provide the insights to build for sustained growth. Data application was highlighted as key in their development. They wanted to partner with a specialist agency in order to deliver a strategy which met their goals.
Higher CTR
Engagement rate
Exit rate
Meet the team
The Challenge
Gruvi were on boarded as a media and insights provider, concentrating our focus on ticket conversion. To be successful, we needed to:
1. Client felt they should be generating increased return on advertising spend. Prove our data approach works by beating internal ROAS benchmarks within 3 months.
2. Client did not understand which channels or assets delivered the greatest return and therefore felt that their budgeting for marketing was inappropriate. Implement real-time reporting to give the client a clear visual representation of results.
3. Client had not utilised specialist agency previously. Build trust to deliver full strategy roll out across all film, membership, venue and private hires activity.
SOLUTION
3 STEP DATA COLLECT
LEARN AND EXECUTE
1. Collect – Methodically review and reconfigure customers current site architecture, data segmentation, data usage, governance and capabilities. Established a clear process for development. – By collecting data we solved the issue of x by delivering a Y shaped return encouraging our client to up their advertising by Y%
2. Learn – Become a trusted and integrated partner. Our bespoke data tagging applied to customer’s site. We ran testing, ensuring data compliant governance and protocols*.
3. Execute – Our unique set up allows us to launch media campaigns with client data insights. We build performance metrics quickly and our performance team maximise audience engagement and ticket sales
Gruvi delivered significantly above client ROAS benchmarks and continues to do so.
SUMMARY
