We are happy to announce we are joining the Event Cinema Association (ECA), with a membership already including 170 affiliates, content providers, distributors and exhibitors from 35 territories worldwide. The association focuses on promoting event cinema to the general public, but…
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Blog
Opinion, commentary and updates on Gruvi
Series Festival in Cannes // Viewing Habits // A24 Mystery Release // Soccer Rebranding // Digital Journalism
Articles / Ben Johnson on 18 January 2017
Gruvi Weekly Digest #51— A weekly catch up on what we found interesting at Gruvi. Ben, CEO French Pay TV Giant Canal Plus Backs First Edition of Cannes’s International Series Festival | Variety After news broke that the Cannes film festival…
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Movie Investment // Awards Predictors // Future of TV // Arrival’s Alien Alphabet // Data Stories
Articles / Ben Johnson on 11 January 2017
Gruvi Weekly Digest #50— A weekly catch up on what we found interesting at Gruvi. Ben, CEO Using Science to Pick Hit Movies | Filmonomics @ Slated As the authors of the article put it, “film creatives tend to recoil at the…
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The Separation of Church and State in Digital Marketing
Articles / Ben Johnson on 28 December 2016
How entertainment brands are mis-using digital marketing and what they should be doing instead. ‘The separation of Church and State’ in digital marketing in the realm of entertainment refers to the ‘inefficient’ separation of creative planning and execution from the process…
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The Challenges and Opportunities of Bitcoin for the Entertainment Industry
Articles / Ben Johnson on 15 December 2016
How Bitcoin and Blockchain will change the future of film If you are a producer or distributor of content and like the ideas of: raising and executing finance in more efficient ways; cutting out middlemen in financial transactions; new business models…
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