What’s Your Snapchat Strategy?

Articles / Ben Johnson on 26 July 2016

I am going to make a prediction here: Snapchat is going to become the most important marketing platform for the entertainment industry within the next two years. Bigger than Facebook, bigger than Instagram and bigger than any messaging platform. For…
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The Four Horsemen of Digital Marketing

Articles / Ben Johnson on 5 July 2016

Working for the entertainment industry is really fun. The content is so engaging and the advertising is inherently sticky it ‘almost’ feels like we are not involved in the ad-tech world. It’s why Gruvi continues to focus all our efforts…
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