Capitalising on digital serendipity- are European exhibitors ready to capture online audiences?

Earlier this year, we learned that 55% of cinema visits are intermediated by an online search of a movie title. This prompted the questions: are cinemas ready to capture this audience? We soon noticed that while cinemas provide a great customer…
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Gruvi Team

21 August 2018

Gruvi Weekly Digest #99 – Social Media Killed the TV Star

A weekly catch up on things we’ve found interesting over the past week. Featured recommendation With IGTV Instagram is becoming television for the mobile generation Instagram has recently announced the launch of IGTV, a new broadcasting platform where users can watch…
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Nguyet Nguyenova

4 July 2018

Gruvi Weekly Digest #98 – Controversial practices in film advertising

A weekly catch up on things we’ve found interesting over the past week. Featured recommendation Autoplay Video Ads Are Coming to Facebook Messenger The social network has confirmed that new autoplay video ads are now available in its Messenger application…
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Nguyet Nguyenova

27 June 2018

Gruvi Weekly Digest #97 – Shifts in audiences behaviour drive media industry business decisions

A weekly catch up on things we’ve found interesting over the past week. Featured recommendation AT&T wins: Judge clears $85 billion bid for Time Warner with no conditions After almost a year and a half, the biggest merger to date…
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Nguyet Nguyenova

20 June 2018

Gruvi Weekly Digest #96 – Digital strategies for cinemas- the key to European audiences

A weekly catch up on things we’ve found interesting over the past week. Featured recommendation Gruvi’s Web A.U.D.I.T. Asks How Effectively Are European Cinemas Reaching Online Audiences? While there are positive signals from developing markets in Europe, the truth is…
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Gruvi Team

13 June 2018

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