Gruvi is joining the Event Cinema Association

News / Ben Johnson on 20 January 2017

We are happy to announce we are joining the Event Cinema Association (ECA), with a membership already including 170 affiliates, content providers, distributors and exhibitors from 35 territories worldwide. The association focuses on promoting event cinema to the general public, but…
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The Separation of Church and State in Digital Marketing

Articles / Ben Johnson on 28 December 2016

How entertainment brands are mis-using digital marketing and what they should be doing instead. ‘The separation of Church and State’ in digital marketing in the realm of entertainment refers to the ‘inefficient’ separation of creative planning and execution from the process…
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