The Separation of Church and State in Digital Marketing

Articles / Ben Johnson on 28 December 2016

How entertainment brands are mis-using digital marketing and what they should be doing instead. ‘The separation of Church and State’ in digital marketing in the realm of entertainment refers to the ‘inefficient’ separation of creative planning and execution from the process…
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Gruvi Web Widgets: Embed Example within Blogging tools

Articles / Ben Johnson on 12 December 2016

Thinking about reaching out to bloggers to help with your next campaign? Gruvi’s player can embed into a wide variety of different blog tools like wordpress and tumblr. This allows your PR teams to embed Gruvi’s widget as part of…
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Gruvi Weekly Digest Special Edition- Chatbots

Articles / Ben Johnson on 30 November 2016

Gruvi Weekly Digest #48— A weekly catch up on what we found interesting at Gruvi. Ben, CEO Cinema chat bot technology: The ODEON ChatBot | Gruvi Blog This week marks the launch of our first venture into conversational technology with the ODEON…
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