Winning Your Audiences
Marketing Movies in the Connected World
The movie industry worldwide is at a crossroads. Technology disruption is causing established business models to erode and many marketing practices to fail. With more product, more competition, higher costs and lower engagement, the relevance of movies is at stake.
Here is what we cover in the book’s 3 chapters:
Chapter 1- The current state of the industry, across production, distribution, and exhibition;
Chapter 2- Movie marketing strategies for the connected world, drawing on our experience of designing and implementing diverse marketing campaigns for films such as The Iron Lady, It Follows, Dheepan, and many more;
Chapter 3- Looking past the headlights: Innovating the movie business model. The challenges and opportunities of the future, from piracy, to VOD, and Blockchain technology.
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